(Black Press Media file photo)

(Black Press Media file photo)

Whole Foods reverses poppy ban for workers following heavy criticism

Veteran Affairs Minister Lawrence MacAulay tweeted that Whole Foods’ policy is ‘absolutely unacceptable’

Grocery chain Whole Foods Market reversed a policy Friday that forbid employees from wearing poppies — a rule the prime minister described as a “silly mistake.”

The U.S.-based Whole Foods had defended the rule earlier, saying it was part of a blanket ban on anything other than the retailer’s basic uniform. It said later, however, that feedback it received was helpful.

“Our intention was never to single out the poppy or suggest a lack of support for Remembrance Day and the heroes who have bravely served their country,” a company spokeswoman said.

“Given the learnings of today, we are welcoming team members to wear the poppy pin in honour of Remembrance Day.”

Veterans Affairs Minister Lawrence MacAulay said he had spoken to the company’s chief operating officer and welcomed the reversal.

“Employees will now be able to wear their poppies at work,” MacAulay said in a statement posted on Twitter. “Glad to hear they’re changing course.”

Earlier Friday, Prime Minister Justin Trudeau noted that MacAulay was actively working on the issue.

“Whole Foods has made a silly mistake that I’m hoping will be corrected very quickly,” Trudeau had said.

The House of Commons also adopted a motion by unanimous consent calling on all Canadian employers to allow their staff to wear poppies during Veterans Week, which began Thursday.

Meanwhile Ontario’s premier vowed to introduce legislation that would allow everyone to wear a poppy while at work in the week leading up to Remembrance Day.

Doug Ford had said he found the Whole Foods policy “absolutely disgraceful.”

His office said later Friday that the government still planned to proceed with the legislation.

Whole Foods had said earlier that it updated its dress-code policy last month to specify the ban on anything other than the standard uniform in an effort to clarify the rules for employees.

It also noted that it planned to observe a moment of silence on Remembrance Day and donate to the Royal Canadian Legion’s poppy campaign.

Several politicians condemned the policy before the reversal on the poppy issue was announced.

Conservative Leader Erin O’Toole, who is a veteran, had said that the past sacrifices of Canadian soldiers “provides the freedom for a U.S. grocery chain to be stupid today.”

NDP Leader Jagmeet Singh had said the poppy policy was part of a broader issue at Whole Foods.

“It was wrong when they banned staff expressing support for Black Lives Matter and it’s wrong to ban the poppy,” he said, referencing an ongoing lawsuit in the United States.

A federal lawsuit filed in Boston on July 20 alleges that the supermarket chain disciplined, intimidated and retaliated against workers who wore Black Lives Matter face coverings earlier this year.

According to that lawsuit, store managers cited the company dress code, which prohibits slogans or logos not affiliated with the company, as the reason for prohibiting Black Lives Matter messages.

Other grocery chains took the opportunity Friday to highlight their own policies that embrace poppy-wearing.

“Our store teammates are finding unique ways to keep the spirit of Remembrance Day alive in this unprecedented year,” Sobeys tweeted, along with photos of prominent poppy displays, and a staff member wearing one of the pins.

Loblaws, meanwhile, was more direct.

“We allow and encourage our colleagues across the country to wear poppies. We have supported our veterans through poppy sales for years, and are making a donation to the Royal Canadian Legion,” the company tweeted.

Nicole Thompson, The Canadian Press

The Canadian Press

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Remembrance Day

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Hope’s station house, moved from its original location along the railroad to 111 Old Hope Princeton Way. (Emelie Peacock/Hope Standard)
Dean Werk, president of the Fraser Valley Salmon Society, at the Fraser River boat launch at Island 22 Regional Park in Chilliwack on Dec. 1, 2019. (Jennifer Feinberg/ Chilliwack Progress file)
Salmon society calls for moratorium on vehicle access to gravel bars near Chilliwack

Gill Road and Jesperson Road gravel bars have seen increased use and environmental abuse

Some Canadians are finding butter harder than usual, resulting in an avalanche of social media controversy around #buttergate. (Brett Williams/The Observer)
#Buttergate: Concerns around hard butter hit Agassiz and beyond

The first in a three part series on dairy farming, palm oil and Canadian consumers

real estate sign
Chilliwack’s February real estate numbers show homes flying off the market

President of the Chilliwack and District Real Estate Board said he’s ‘never seen anything like it’

Almost 400 new child care spaces for the Fraser Valley. (Thinkstock Image)
Child-care spaces boosted by provincial fund across the Fraser Valley

400 licensed child-care spaces coming for Abbotsford, Chilliwack, Mission, and Maple Ridge families

Emergency crews are on scene at Walnut Grove Secondary School for what Langley RCMP are calling a “serious incident” on March, 3, 2021. The school has been evacuated. (Matthew Claxton/Langley Advance Times)
Langley high school evacuated after ‘a possible threat,’ district says

Police are asking the public to avoid 88th Avenue and Walnut Grove Drive

A vial of Oxford-AstraZeneca COVID-19 vaccine is pictured at a family doctor office, Thursday, Feb. 25, 2021 in Paris. THE CANADIAN PRESS/AP -Christophe Ena
Trudeau ‘optimistic’ that timeline for rollout of COVID vaccines can be accelerated

Canada set to receive more than 6M COVID-19 vaccine dose than initially expected, by end of March

BC Human Rights Tribunal. (The Canadian Press)
Human rights tribunal rejects complaint against Surrey brewery

Tribunal dismisses former worker’s claim he was bullied because of his ethnicity

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Beginning late Tuesday, anti-pipeline protesters blocked the intersection of Hastings Street and Clark Drive in Vancouver. (Instagram/Braidedwarriors)
Demonstrators block key access to Vancouver port over jail for pipeline protester

They group is protesting a 90-day jail sentence handed to a fellow anti-pipeline protester

Two Vancouver police officers were struck by a car when the driver learned he was being arrested for allegedly using a fraudulent credit card to pay for food. (Vancouver Police Department)
Driver being arrested for alleged food order fraud rams Vancouver police with car

Two officers are in stable condition, suffering with soft tissue injuries following the incident

A discarded blue surgical mask is shown hanging in a bush in Montreal, Sunday, Dec. 6, 2020, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
B.C. RMT suspended for not wearing a mask after confirmed by undercover clients

College of Massage Therapists has 5 open files, said suspension necessary to protect public

Most Read