Chilliwack Ford has reached the top of the sales mountain.
The dealership on Yale Road led the entire province in Ford sales this year, beating out Kelowna’s Orchard Ford for top spot.
“For a dealership in a “smaller” community to be able to say that we are the No. 1 selling Ford dealer in all of B.C. feels pretty amazing,” said Chilliwack Ford general manager Paul McManus. “We are extremely proud of what we have achieved over the last 10 years.
“Going from a dealership that was in the ‘middle of the pack’ to one of the top dealerships in the province is a credit to our tremendous staff, our process, and our incredibly loyal customer base.”
Chilliwack Ford has been building up to this moment over the last nine years. In 2012 Chilliwack Ford ranked 22nd among B.C. Ford dealerships in sales.
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Orchard Park had been ranked No. 1 each of the last five years.
“Looking back through the years to 2012 there have only been two other Ford dealers in the province to claim that No. 1 status, and for us to have been in the No. 22 position at that time and now be on top of the heap is a fantastic feeling,” McManus said. “I think our staff are extremely proud of the accomplishment, and I’m sure for some of them they don’t really know how significant the achievement is.”
Making the triumph all the more significant is that it was done during a pandemic, when auto sales dropped sharply.
COVID will also play a role in how the dealership is able to celebrate the win.
“With COVID of course it’s difficult to have the kind of celebration that we would like,” McManus acknowledged. “But I expect we will have a celebration day for staff later this month, ensuring we stay within all the protocols of course. And when restrictions are lifted, hopefully over the next few months, I’m sure we will have the entire sales department out for a celebration.”
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I think our staff are extremely proud of the accomplishment, and I’m sure for some of them they don’t really know how significant the achievement is, as not everybody would know and understand the “big picture”.