Molson Coors is inviting British Columbians to snap a #beertanks selfie and post it if they happen to spot one of their tanks en route.

Big brew tanks headed for Chilliwack wrapped to look like beer cans

Snap a #beertanks selfie if you see massive tanks en route to Chilliwack

The marketing reps at Molson-Coors wanted to add some frothy fun into the mix as they co-ordinated the tricky transport of massive beer-brewing tanks to Chilliwack this month.

So they came up with a special hashtag — #beertanks — to lighten the load with levity.

Two of the larger brewing tanks will be wrapped with a Molson Canadian and Coors Light banner, making it appear from a distance as if two large cans of beer are being shuttled through traffic.

British Columbians are now invited to snap a “#beertanks selfie” and post it if they happen to spot one of the tanks en route, either by water or on land, as they head to the new brewery site under construction in Chilliwack.

“The #beertanks adds some fun to the whole project,” said Ferg Devins, communication strategist supporting Molson Coors Canada.

About 50 tanks of varying sizes were slated to arrive in Canada this week on a freighter.

Weeknight road closures in Chilliwack are scheduled to start on May 27 to accommodate the tank transport by road.

The pre-fabricated brewing tanks arrived at the Surrey docks, were prepared to be barged up the Fraser River, where they will be transferred onto flatbed trucks to take them the rest of the 12 kilometres to the new brewery site on Kerr Avenue in Chilliwack.

“We are very excited to be building two new breweries in Canada, the Fraser Valley brewery in Chilliwack and our new brewery in Longueuil, Quebec,” said Amy Michtich, chief supply officer for Molson Coors Canada.

That makes for an exciting time for the planning team, in anticipation of the tanks’ arrival.

“It will be an impressive sight to see on water and land,” Michtich said.

READ MORE: The #BeerTanks are coming!

READ MORE: Brewery takes shape


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

UPDATE: Highway 1 reopened after multi-vehicle crash east of Chilliwack

Westbound lanes near Herrling Island were closed for hours amid busy holiday weekend traffic

Chilliwack man killed in Honduras plane crash ‘well loved’ by island locals: sister

Family member confirmed Patrick Forseth was killed Sunday morning

Semi truck crashes into highway barrier cable near Chilliwack

Witnesses warning other drivers to watch for debris in other lanes

Multi-vehicle collision on highway in Chilliwack

Accident involves several vehicles, in the westbound lanes says Drive BC

Agassiz bus driver’s seatbelt petition heads to Ottawa

Gary Lillico is hoping his one-month petition will make a mark on the House of Commons

‘Teams that win are tight’: B.C. Lions search for chemistry at training camp

The Lions added more than 50 new faces over the off-season, from coaching staff to key players

Growing wildfire prompts evacuation of High Level, Alta.

Chuckegg Creek fire has been burning for several day, but grew substantially Sunday

Top women’s hockey player Natalie Spooner coming to B.C.

Natalie Spooner special guest at annual Grindstone charity weekend in Kelowna

Take-home drug testing kits latest pilot to help curb B.C.’s overdose crisis

Researchers look to see if fentanyl testing could be a useful tool for those who use drugs alone

Police watchdog investigating motorcycle crash in Kamloops

A Kamloops Mountie had stopped the driver for speeding, but they raced off from the 0fficer

Facebook takes down anti-vaxxer page that used image of late Canadian girl

Facebook said that the social media company has disabled the anti-vaccination page

Search crews rescue kids, 6 and 7, stranded overnight on Coquitlam mountain

Father and two youngsters fall down a steep, treacherous cliff while hiking Burke Mountain

Raptors beat Bucks 118-112 in 2OT thriller

Leonard has 36 points as Toronto cuts Milwaukee’s series lead to 2-1

Rescue crews suspend search for Okanagan kayaker missing for three days

71-year-old Zygmunt Janiewicz was reported missing Friday

Most Read