Never mind “location, location, location.” For Cap-It Chilliwack, the three most important things are “service, service, service.”
Cap-It Chilliwack is celebrating its 20th anniversary with a one-day sale on Saturday, Sept. 15. “With very few exceptions, we’ll pay the tax on your purchase,” owner Dean Barkman says.
They’ll have exciting product demonstrations, free hot dogs and lots of prizes, including a stand-up paddleboard.
Barkman says his team makes it their business every day to make sure customers walk out the door happy.
“We’re fortunate enough to work in a business where people come in happy,” he says. “People just bought a new vehicle, they’re excited, and they need some things to suit it to their needs. They should be at least as happy going out as they were coming in.”
Cap-It will outfit customers with all kinds of products for work or recreation – towing, camping, off-road features, roof racks, lights and more. They sell high-quality products that offer exceptional value.
“When I first started, we were doing canopies, tool boxes, running boards and hitches and wiring,” Barkman said. “I’ve seen the business evolve.”
Now they’re selling a lot of roof racks, bike racks, camping gear, rooftop tents, tires and lift kits. “People are active, they need gear to accommodate their lifestyle.”
At Cap-It Chilliwack, service means informing customers about their product options. The emphasis is on value over price – you can always find a cheaper product, Barkman says, but you won’t find better value. The Cap-It staff will also show you how to use your new equipment, and they’re on hand to help you after you’ve made your purchase.
That is one of the big differences between buying from a local dealer versus shopping online – and again, Barkman chalks it up to service.
“Make sure you get a quality product for the right price. If the customer is educated and sees the value in a good quality product, you know typically they’ll be happy and they’ll keep coming back,” he said.