This year's Santa Claus Parade is on Saturday night at 7 p.m. Pre-parade entertainment begins at 6 p.m.

Santa Parade in Chilliwack Saturday

With new host sponsors on-board, and a few tweaks to keep it fresh, the parade will now be known as the Chilliwack Santa Claus Parade.

Get ready for some exciting parade changes in Chilliwack this Saturday.

The downtown Christmas parade has been reborn in its 11th year.

With new host sponsors on-board, and a few tweaks to keep it fresh, the parade will now be known as the Chilliwack Santa Claus Parade.

New in the hosting role this year are Star 98.3 FM and sister station SONiC 107.5 FM, who effectively stepped in to save the well-loved community event last year, when the Downtown BIA decided it could no longer be host sponsor.

The parade festivities will once again be capably emceed by the charming and funny duo, Scott Riley and Lisa Stevens, of Star FM.

“This year, we’re taking the parade to the next level,” said Melanie Green, station manager at Star FM.

“We’re proud and excited to be sitting in the host chair, and we really wanted to take it all up a notch to reflect the wonderful community of Chilliwack.”

Green happily remembered being part of the parade fun when she was young, and her children have also had the experience of being in the parade.

“Now it’s a chance for more Chilliwack families to make some memories.”

Parade goers will notice the focus has shifted somewhat to emphasize beautifully decorated floats.

There are about 70 parade floats registered so far, which is down slightly but they’ve changed the format somewhat to stress quality over quantity.

“We’ve asked the float entrants to make it more about the festive holiday season,” Green said.

City officials were thrilled to have Star take over the hosting duties and planning, said parade organizer Jessica Clark. City of Chilliwack and Chilliwack Ford are providing resources and support.

“It’s going to be worthwhile to get in on the pre-parade excitement,” Clark said coyly.

This year the spotlight is on the live entertainment kicking off at 6 p.m. at Five Corners.

Are you ready for this? There’s a mystery guest.

The Progress Arts Desk tried to extract the name of the artist, using all the interrogation techniques known to professional media, but event organizers are keeping mum on their surprise musical act set to take the stage at Five Corners at 6:15 p.m.

“We’re thrilled about our special guest, but we’re trying to keep it a secret to build the excitement,” said Clark.

Parade goers will also see some of the Chilliwack Players’ Guild members performing carols, like those in their new original production, ‘Tis the Season, and other seasonal entertainment. Don’t miss the start of the parade with the The Fraser Cheam Regional Pipe Band taking part for the first time in years, coming directly after the resplendent RCL Branch #280 Colour Party.

“There will be quite a presence to kick off the parade with pride,” Clark said.

The arrival of Santa is always one of the most anticipated parts of the parade, and the elves will have something special for the kids.

Chilliwack Fire officials will be on hand collecting non-perishable food items for the local food bank.

Chilliwack Santa Claus Parade, Dec. 3,

Pre-parade entertainment begins at 6 p.m, with a special guest hitting the stage at 6:15 p.m. Parade starts at 7.

 

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Minus two-degree weather a warm welcome following cold snap in Chilliwack

People flocked to the hills Saturday, sleds in hand, to take in some snowy fun in Chilliwack

VIDEO: Highway 1 to look like winter war zone until owners retrieve wrecked vehicles

Tow-truck driver says 30 vehicles still dot snowy landscape, including one rolled-over dairy truck

Charity Clothes2U ready to hand out free items to people in need in Chilliwack

The Clothes2U Winter Giveaway event will be in Chilliwack at Cooke’s Presbyterian Church

Pickup truck motorist drives up vehicle ramp and onto parked trailer on Chilliwack road

The incident happened on Young Road after Chilliwack was handed another dump of snow Friday night

5 to 10 cm of snow still coming to Fraser Valley: Environment Canada

Hard to say when the freezing rain will turn to regular rainfall, Environment Canada says

‘Like an ATM’: World’s first biometric opioid-dispensing machine launches in B.C.

First-of-its-kind dispensing machine unveiled in the Downtown Eastside with hopes of curbing overdose deaths

B.C. society calls out conservation officer after dropping off bear cub covered in ice

Ice can be seen in video matted into emaciated bear cub’s fur

Horgan cancels event in northern B.C. due to security concerns, says Fraser Lake mayor

The premier will still be visiting the city, but the location and day will not be made public

B.C. landlord sentenced to two years in jail for torching his own rental property

Wei Li was convicted of intentionally lighting his rental property on fire in October 2017

PHOTOS: Eastern Newfoundland reeling, search underway for missing man after blizzard

More than 70 centimetres of new snow fell overnight, creating whiteout conditions

Prince Harry, Meghan to give up ‘royal highness’ titles

‘Harry, Meghan and Archie will always be much loved members of my family,’ says Queen Elizabeth II

Canada Post driver in hospital after ice smashes windshield at Massey Tunnel

Incident happened on Richmond side of the Massey Tunnel

Calls for dialogue as Coastal GasLink pipeline polarizes some in northern B.C.

Coastal GasLink is building the 670-kilometre pipeline from British Columbia’s northeast to Kitimat on the coast

Closed mills, housing surge support a positive forecast for lumber industries

B.C. lumber producers have closed mills accounting for 18% of province’s capacity, RBC report says

Most Read