Fender partners with B.C. music store for new experience

Fender released a new shopping experience for guitar connoisseurs

Gone are the days of shopping for a new guitar in a dark music store; Fender has released a new retail experience.

Wentworth Music’s Kelowna location is one of two stores in Canada to partner with the famous guitar company.

“We understand the long term of what needs to happen and inspire musicians, and Fender has really hit the nail on the head,” said Dale Wentworth, founder and owner of Wentworth Music. “A lot of stores look look like a pawn shop. But this (display) is really bright.”

Wentworth Music has been family owned and operated for 50 years and has watched their competition fall from 12 stores to now one.

“It’s been a lot of hard work and there are a lot of family members that are involved in the business that put in unpaid hours. Because we are family owned and operated I think that it shows a testament of putting in the effort and not just looking into the benefit,” Wentworth said. “There will always be people who will want to have a guitar and aspire to be a guitar player, or they’ll hang it on the wall in their living room, it’s art for some people.”

RELATED: Randy Bachman discusses the future of guitars

Fender chose their long-time partner in Kelowna to bring a luxury retail shopping experience to musical connoisseurs and novices.

The clean eye-level guitar racks are meant to be more welcoming to customers where they can easily pick up a guitar and try it out without the help of anyone to find the right fit.

“The reason for this program was when we went out into the retail industry there were lots (of guitars) on the walls but not on the floors. We want to maximize space and elevate the product,” said Jessica Hoyt Protheroe, Wentworth Music vice-president of sales.

RELATED: JUNO president and Kelowna native Allan Reid receives award

Although it has been reported that guitar sales are dropping, from $1.5 million sold annually to just over $1 million annually by Geoff Edgers who covered the guitar industry for the Washington Post.

Fender says that they aren’t going anywhere, with a new app to make learning the guitar easy for those that want to learn. Along with this new experience they say the guitar will always be relevant in a digitally obsessed world.

To report a typo, email:
newstips@kelownacapnews.com
.


@sydneyrmorton
sydney.morton@kelownacapnews.com

Like us on Facebook and follow us on Twitter.

 

Just Posted

Christmas cheer, crafts and music at Chilliwack and Yarrow libraries

Make festive ornaments out of old books while enjoying Christmas music at Chilliwack libraries

Fleeing driver picks fight with Chilliwack police dog, loses

Good dog ‘Griff’ also locates large quantity of what police believe to be crystal meth in Abbotsford

Chilliwack company faces charges for 2017 abuse of chickens

CFIA investigation leads to 38 charges against Elite Farm Services and Ontario-based Sofina Foods

Water-filled ditch had pump going to prevent flooding in Chilliwack

City crews monitoring site on Ashwell Road after heavy rain hit Chilliwack Wednesday

Snow prayers answered as Manning Park ski hill opens Friday

Ski hill will be open seven days a week starting Dec. 14, and cross-country trails as well

Omar Khadr wants changes to bail conditions

‘My life is held in suspension’, says the former Guantanamo Bay detainee

France shooter killed Thursday during police operation

7 more being held by police in shooting investigation

Shootout loss for Canada West against Czech Republic

Team Canada West now looking forward to semifinal game

Ex-Trump lawyer: Hush money paid over election concerns

Michael Cohen was sentenced Wednesday to three years in federal prison

Sissons scores OT winner as Predators beat Canucks 4-3

VIDEO: Vancouver battles back to earn single point in Nashville

Lions announce seven members of coaching staff not coming back for 2019

The operational moves come two days after the Lions announced DeVone Claybrooks as the team’s new head coach

$12K awarded to atheist family who oppose Christmas, Hanukkah in B.C. classroom

Gary Mangel,May Yasue said holidays, Remembrance Day and Valentine’s Day not appropriate in preschool

Coach accused of sexual assault says apology letter was misinterpreted

Dave Brubaker has pleaded not guilty to one count of sexual assault and one count of invitation to sexual touching

Give the gift of nature this holiday season

Please don’t be mad, but I bought you a moose

Most Read