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Chilliwack pet food company shines light on the underdogs with contest

Petcurean’s Uplift the Underdog campaign aims to get animals who are usually overlooked, adopted
The return of Petcurean’s ‘Uplift the Underdog: Cat Edition’ contest runs now until Feb. 25. (Business Wire)

A Chilliwack pet food company is shining the spotlight on animals who are often overlooked when it comes to adoption.

The return of Petcurean’s ‘Uplift the Underdog: Cat Edition’ contest runs now until Feb. 25.

Like previous editions, the intention of the contest is to highlight the thousands animals who typically don’t get adopted because of health, age, behavior and other issues – the “underdogs.”

Petcurean is inviting rescue groups, shelters and all supporters across North America to get involved, and help these deserving cats find loving homes to live out the rest of their lives.

“Every day, thousands of cats are taken into shelters across the United States and Canada, and sadly, many of them will ultimately be euthanized because they are perceived as ‘too hard to adopt’ because of their age, health or some other type of perceived imperfection,” said Christine Mallier, PR and community relations manager at Petcurean. “If just one cat is able to find their forever family because of the attention raised by ‘Uplift the Underdog: Cat Edition’, we will view the campaign as a success. By working together, and doing whatever each of us is able, it’s our sincere belief that we have the power to help these cats, with their amazing hearts and spirits, find the forever homes they deserve.”

From now until Feb. 2, rescue groups and shelters can visit to submit the details of their most overlooked, but utterly adoptable cats.

Of the cats nominated, 12 finalists will be selected – six Americans and six Canadians. The finalists will be announced on Feb. 18 and supporters will be invited to learn about the finalists, do their part to help raise awareness, and vote for their favourite cats. The public voting period will last until Feb. 24, at 6 p.m. PST. The winner will be announced on Feb. 25.

All 12 of the finalists’ shelters will receive a cat food donation of 2,000 meals to support the important work they’re doing to help animals in their communities. Petcurean will also pay the adoption fee for all 12 finalists, and if they are adopted, they will receive year’s supply of food to take to their new homes. The cat who receives the most votes in each category will receive a three-year supply of food from Petcurean.

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