Nietzsche may still have his own dressing room and his own entourage, and he may still prance around the studio like he owns it, but he's no longer the only feline in town garnering the spotlight.
The Bookman's third annual charitable cat calendar, set to publish later this month, is featuring 10 "working" cats, including Nietzsche and Gatsby, The Bookman's Abbotsford cat.
While Gatsby, of a more laid-back character, took the other cats in stride, Nietzsche was a whole other story.
"I think Nietzsche posed just a little more handsomely this year to make his pages stand out," whispered Amber Short, owner of The Bookman.
"We did give an extra picture or two to Nietzsche, and we had to give him his own dressing room, and the whole nine yards."
And rightfully so.
This cat has serious prowess in front of the camera. Despite the nine other starlets competing for front cover, Nietzsche's mug was again featured front and centre for the 2014 calendar.
Heck, Nietzsche could even give Brad Pitt's cat a run for his money.
"He is still the star of the show," said Short.
The annual calendar is a charity for Chilliwack Animal Safe Haven, where both Nietzsche and Gatsby were adopted from.
"You don't meet very many people like Ena Vermerris in your life," said Short of the Chilliwack Animal Safe Haven founder.
"She has the same kind of passion for cats that my father and I share for books. And the only thing that stands in the way of her success there is sustainability."
The Bookman chose to include other working cats for the project as a way of getting more people in the community interested in the calendars.
In addition to Nietzsche and Gatsby, the other celebrity cats include Martin from Video Tonight; Darcat from Dargatz Glass; Mr. Bibs from Minter Country Garden; Daisy and her daughter Luna from Little Mountain Greenhouse; Alex from Ann Davis Transition House; and a memorial page dedicated to Socket from Simpson Auto who passed away just days before his scheduled photo shoot.
"This is so much a community calendar, and I am a firm believer in the community banding together to make a difference," said Short.
"I feel like including other working cats radiates that goodwill out into the larger community. So while some may not identify with Nietzsche, they will identify with Socket or Darcat and support the initiative because of their involvement."
The Bookman is printing 150 calendars to start at $16.95 a copy. It will also be printing a limited number of bookmarks for $5.
The calendars will be available for purchase at The Bookman around Nov. 20.
The Bookman is also taking preorders.