Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Reitmans CEO Jeremy Reitman has died, company announces

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011

Jeremy Reitman, a stalwart of the Canadian womenswear scene who guided Montreal-based Reitmans Ltd. through the so-called retail apocalypse, has died.

The company announced the death of its chairman and CEO in a brief statement on Sunday, saying the entire company mourns for him.

“The board of directors, management team and employees of the company extend their deepest sympathies to the Reitman family.”

Reitman was also a loving father, stepfather and grandfather, according to an obituary published on the website of a Montreal funeral home.

“A passionate golfer, skier, Moishes regular, toastmaster and philatelist, Jeremy was also a strong supporter of Israel and Jewish causes and a most devoted friend,” reads the notice, which did not specify his age.

“Jeremy will be sadly missed and fondly remembered by his many nieces, nephews, cousins and all who knew him.”

The obituary says Reitman died peacefully in Florida on Saturday. It says he was an alumnus of Dartmouth College, McGill Law, Westmount High School and Camp Kennebec.

He was also the grandson of Reitmans Ltd. founders Herman and Sarah Reitman. His brother, Stephen Reitman, serves as chief operating officer.

Jeremy Reitman was head of the 93-year-old family business for a decade, serving as president before taking over as CEO and chairman. He steered the company through a rapidly changing retail landscape, contending with an influx of U.S. competitors who set their sights on the Canadian market and the rise of e-commerce. Amid the ruins of Canadian retailers, Reitmans is one of the few domestic chains still standing, though it is shrinking.

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011. Today, there are 587.

In 2011, the company announced that it would close its Cassis stores, which were geared towards women over 40. Three years later, it said it would also shutter Smart Set locations, which had targeted young urban professionals.

Five separate banners remain, including Reitmans, Penningtons and Addition Elle, the latter two brands focused on the plus-size market.

With an eye to the rise of Lululemon and the ”athleisure wear” trend, Reitman also led the company’s foray into the activewear market with the launch of its Hyba line. There were briefly standalone Hyba stores, but now the clothes are sold online and in Reitmans locations.

Under Jeremy Reitman’s tenure, the company also gained attention for a series of notable ads in the mid-aughts that pitted Reitmans’ wearable fashions against haute couture looks.

“Reitmans: One. Haute Couture: Zero,” one of the two judges would inevitably say, before explaining that the company’s clothes are “designed for real life.”

In a December 2006 interview with The Canadian Press, Jeremy Reitman said the ads — and the middle-class ethos behind them — boosted sales for the company.

“We’ve always built our business on the middle and the lower middle because that’s where the money is, that’s where the people are and that’s where the broad base of customers are,” he said at the time.

Nearly a decade later, in 2015, the company tapped Meghan Markle as a spokeswoman.

Before the now-Duchess of Sussex began dating Prince Harry, she designed a capsule collection for Reitmans, and in a series of ad spots, she proudly told viewers that “It’s Reitmans. Really.”

A company spokesperson did not immediately respond to a request for comment on Reitman’s death on Sunday. A funeral is scheduled for Jan. 2 in Montreal. The family will then sit shiva in his home.

ALSO READ: Animals, house parties, manhunts: Top 10 most read stories across B.C. in 2019

Nicole Thompson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Carin Bondar announced Thursday, Nov. 26 that she will be running in the upcoming byelection to replace outgoing school trustee Dan Coulter. (Sarah Sovereign Photography)
Carin Bondar announces candidacy for Chilliwack School Board

Bondar is a noted advocate for science literacy, STEM education and representation of minority groups

Chilliwack General Hospital. (Paul Henderson/ Chilliwack Progress file)
Chilliwack General given award for surgical care and patient outcomes

First time three Fraser Health hospitals receive award from surgical quality improvement program

Jessica Peters is a reporter at the Chilliwack Progress.
COLUMN: Bouncing back from a brain injury isn’t easy

‘We didn’t know how bad it was until I tried to return to work’

Google Maps screenshot taken at 6:07 a.m.
TRAFFIC: Westbound dump-truck crash on Highway 1

Crash occurred around 6:45 a.m., west of 232nd Street in Langley

The 11th annual Christmas Stocking Drive hosted by Royal LePage runs now until Dec. 11. (David Sucsy, Getty Images via Metro Creative Graphics)
Chilliwack Realtors asking people to help fill Christmas stockings for kids, seniors

Donations of cash, items needed for Christmas Stocking Drive hosted by Royal LePage

A man wearing a face mask to help curb the spread of COVID-19 walks in downtown Vancouver, B.C., Sunday, Nov. 22, 2020. The use of masks is mandatory in indoor public and retail spaces in the province. THE CANADIAN PRESS/Darryl Dyck
B.C. records deadliest day of pandemic with 13 deaths, 738 new COVID-19 cases

Number of people in hospital is nearing 300, while total cases near 30,000

FILE - This May 4, 2020, file photo provided by the University of Maryland School of Medicine, shows the first patient enrolled in Pfizer's COVID-19 coronavirus vaccine clinical trial at the University of Maryland School of Medicine in Baltimore.  Pfizer announced Wednesday, Nov. 18, 2020, more results in its ongoing coronavirus vaccine study that suggest the shots are 95% effective a month after the first dose. (Courtesy of University of Maryland School of Medicine via AP, File)
VIDEO: B.C. planning for the rollout of COVID-19 vaccines in the first weeks of 2021

The question of who will get the vaccine first relies on Canada’s ethical framework

This undated photo issued by the University of Oxford shows of vial of coronavirus vaccine developed by AstraZeneca and Oxford University, in Oxford, England. (University of Oxford/John Cairns via AP)
Canada can make vaccines, just not the ones leading the COVID-19 race

Canada has spent more than $1 billion to pre-order seven different developing COVID-19 vaccines

British Columbia Premier John Horgan speaks during an announcement about a new regional cancer centre in Surrey, B.C., on Thursday, Aug. 6, 2020. Horgan is set to introduce his NDP government’s new cabinet Thursday. THE CANADIAN PRESS/Darryl Dyck
Horgan’s NDP cabinet built to tackle pandemic, economic recovery, says former premier

Seven former NDP cabinet ministers didn’t seek re-election, creating vacancies in several high-profile portfolios

The COVID-19 test centre at Peace Arch Hospital is located on the building’s south side. (Tracy Holmes photo)
B.C. woman calls for consistency in COVID-19 post-test messaging

‘Could we just get one thing straight?’ asks Surrey’s Deb Antifaev

Join Black Press Media and Do Some Good
Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

(File photo)
Alberta woman charged after allegedly hitting boy with watermelon at Okanagan campsite

Police say a disagreement among friends at an Adams Lake campsite turned ugly

Court of Appeal for British Columbia in Vancouver. (File photo: Tom Zytaruk)
B.C. woman loses appeal to have second child by using late husband’s sperm

Assisted Human Reproduction Act prohibits the removal of human reproductive material from a donor without consent

Most Read