Third jersey debuts at home opener

Five years ago, then-Chilliwack Bruins general manager Darrell May came to First Nations artist Stan Greene with an idea.

He wanted a secondary logo for his fledgling Western Hockey League franchise, something that would form a link between the Bruins and the rich First Nations heritage of this area.

“The team had some ideas on what they wanted, with the bear’s head and all,” Greene recalled. “I’ve been doing Salish art for 30 years or so, and they wanted me to put the two together.”

The first version was of the bear’s head alone, and that required some tinkering.

“They wanted something a bit more aggressive,” he explained. “So I emphasized a little bit more on the brow and a little bit more on the teethwork, getting more snarl in there.”

Greene, an avid hockey fan, felt something else was missing.

“I told them, ‘We could always put some hockey sticks behind there,’” he said. “We do that with our paddles when we do a design for our canoe clubs. They liked that idea a lot.”

Through the first four seasons, Greene’s logo has adorned the shoulders of Chilliwack’s home and road jerseys.

At tomorrow night’s home opener, it moves into the spotlight as the central logo on Chilliwack’s brand new third jerseys.

Featuring a colour scheme heavy on burgundy and trimmed in gold, black and white, the jerseys will be worn at the home opener, and at various times throughout the season.

Greene is thrilled to see his artwork move into a place of prominence.

“Oh, it’s awesome,” he said with a grin. “I’ve been a fan of the game since I was a kid in the 1960s. It’s nice to have pride for your local team.”

Much of the home opener centres around local First Nations, with several events planned as a tribute.

“The first thing is the tailgate party that takes place beforehand, running from 3:30-6:30 p.m.,” said Bruins director of marketing and community relations, Barry Douglas.

The tailgate party will feature live entertainment by The Odds, The Stirs, Inez, Quinn Patterson and Jason Guill.

“There will be food and beverages themed around First Nations, so it’ll be a nice party outside,” Douglas added. “Before puck-drop, we’ll have the building and team blessed for the coming season by First Nation’s representative Kelsey Charlie. And inside the building, we’ll have various displays themed around First Nations night.

The third jerseys worn on opening night will be auctioned off during the game.

Douglas is looking forward to the fan reaction.

“It (the logo) stands out right away as something that you won’t see anywhere else in the world,” Douglas said. “It works great with the colour scheme. It fits perfectly and I think it will be very well received.”

On the ice, the Bruins play their first home game and third game overall in the 2010-11 season, welcoming a divisional rival.

The Blazers figure to be one of the teams Chilliwack battles with all season, and as the old saying goes, two points in October could just as much as two points in March.

The Bruins went 3-3-0-2 against Kamloops last season, with a record of 2-1-0-1 on home ice.

Catch a game report in Tuesday’s Progress.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Chilliwack RCMP heard gunfire en route to suspicous activity

Chilliwack man, 42, sent to hospital after shooting, RCMP have confirmed

IHIT names homicide victim found in the Fraser Canyon this week

Police asking for tips into the suspicious death of 29-year-old Alicia Berg

Chilliwack council supporting protests against racism

City calls for participants to be cautious of distancing and to wear masks due to pandemic

Facing changes together: Your community, your journalists

New platform allows readers to make a one-time or ongoing donation to support local journalism

Chilliwack artist turns Bonnie Henry painting into fundraising campaign

Steve Elliott’s painting is being printed on T-shirts to raise money for the Salvation Army

MAP: Dr. Henry reveals which B.C. regions have seen most COVID-19 cases

B.C. health officials release a first look at how the novel coronavirus has reached all corners of the province

Facing changes together: Your community, your journalists

New platform allows readers to make a one-time or ongoing donation to support local journalism

Pair accused of ‘horrific’ assault at Vancouver’s Oppenheimer Park at large

Police say Jason Tapp, 30, and Nicole Edwards, 33, did not show up to meet their bail supervisor this week

No charges to be laid against 22 northern B.C. pipeline protesters

Twenty-two people were arrested in February, but Crown has decided not to pursue charges

‘I’m pissed, I’m outraged’: Federal minister calls out police violence against Indigenous people

Indigenous Minister Marc Miller spoke on recent incidents, including fatal shooting of a B.C. woman

Plan in place for BC Ferries to start increasing service levels

Ferry corporation reaches temporary service level agreement with province

IHIT investigating ‘suspicious’ death of Surrey man

Officers found the body while on foot patrol: Surrey RCMP

B.C. starts to see employment return under COVID-19 rules

Jobless rate for young people still over 20% in May

Kelowna Mountie on desk duty following ‘aggressive’ arrest

The officer involved in an arrest that took place on May 30 in Kelowna has been placed on administrative duties

Most Read