Couple who bought $120k banana duct-taped to wall say artwork will be ‘iconic’

Pair compared it to Warhol’s ‘Campbell’s Soup Cans,’ which was initially ‘met with mockery’

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

In this Dec. 4, 2019 photo, gallery owner Emmanuel Perrotin poses next to Italian artist Maurizio Cattlelan’s “Comedian” at the Art Basel exhibition in Miami Beach, Fla. The work sold for $120,000. (Siobhan Morrissey via AP)

A Miami couple who bought a headline-grabbing banana duct-taped to a wall have acknowledged the absurdity of the artwork, but say they believe it will become an icon and plan to gift it to a museum.

Billy and Beatrice Cox said in a statement that they spent more than $100,000 on the “unicorn of the art world” after seeing “the public debate it sparked about art and our society.”

The conceptual artwork — “Comedian,” by Italian artist Maurizio Cattelan — was the talk of last week’s Art Basel Miami. The artist sold three editions, each in the $120,000 to $150,000 range, according to the Perrotin gallery.

“We are acutely aware of the blatant absurdity of the fact that ‘Comedian’ is an otherwise inexpensive and perishable piece of produce and a couple inches of duct tape,” the Coxes said. “Ultimately we sense that Cattelan’s banana will become an iconic historical object.”

The piece was widely parodied on social media. Kelly Ripa and Ryan Seacrest framed a bagel with a piece of duct tape over it and Brooke Shields taped a banana to her forehead, writing, “An expensive selfie,” on Instagram.

On Saturday at the art fair, Georgian-born artist David Datuna removed the latest iteration of the banana from the wall, unpeeled it and took a bite as a large crowd documented the moment with their phones.

“I respect Maurizio, but it’s art performance: Hungry artist,” said Datuna, who was not among the buyers.

The piece became such a focus of gawking that the gallery removed it Sunday for the final day to encourage viewers to see the rest of the art fair.

The Miami couple — whose purchase included a “certificate of authenticity” along with the banana and the piece of tape — said they plan to loan and later gift the work to an unspecified art institution in hopes of attracting new generations to the museum.

They plan to throw out old bananas when appropriate. “Yes … the banana itself will need to be replaced,” they said.

READ MORE: Painting given to B.C. woman as gag goes for $481,000

The couple compared the artwork to Andy Warhol’s now iconic “Campbell’s Soup Cans,” which said was initially “met with mockery.”

Critics reasoned they could easily recreate the pricey art following a quick trip to the grocery store, but the gallery said in a statement that certificates of authenticity are crucial in conceptual art.

Without one, “a piece of conceptual artwork is nothing more than its material representation.”

Kelli Kennedy, The Associated Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Rendering of proposed homeless shelter and supportive housing facility on Rowat Avenue and Trethewey Avenue in Chilliwack. (BC Housing)
Supportive housing and shelter proposed to replace the Portal in Chilliwack

Province looking to fast-track hybrid proposal for 50 supportive homes and 40 shelter spaces

Loop Energy’s first engineer, Vance Chou (right), working with a National Research Council colleague to test one of the first fuel-cell prototypes at the Institute for Fuel Cell Innovation in 2002. (Loop Energy photos)
Loop Energy: Chilliwack fuel-cell startup hits bumps on road to success

This is part two of a 3-part series on the rise of Loop Energy, now being traded publicly on the TSX

Megan Owens helped launch Inclusion Revolution Sports in 2018 and visited several local elementary schools to talk about inclusion and diversity. (Instagram photo)
Chilliwack’s Megan Owens champions diversity through Inclusion Revolution Sports

The G.W. Graham grad is fired up for Spread the Word Inclusion Global Day of Activation on March 3

Island Health chief medical officer Dr. Richard Stanwick receives a first dose of Pfizer vaccine, Dec. 22, 2020. (B.C. government)
COVID-19: B.C. seniors aged 90+ can start to sign up for vaccination on March 8

Long-term care residents protected by shots already given

Churches, including Langley's Riverside Calvary Church, are challenging the regulations barring them from holding in-person worship services during COVID-19. (Langley Advance Times file)
Langley resident Carrie MacKay shared a video showing how stairs are a challenge after spending weeks in hospital battling COVID-19 (Special to Langley Advance Times)
VIDEO: Stairs a challenge for B.C. woman who chronicled COVID-19 battle

‘I can now walk for six (to) 10 minutes a day’

Left: Oakland County Jail. Right: Canuck Todd Bertuzzi on November 2, 2005. (CP/Chuck Stoody)
Former Vancouver Canuck Todd Bertuzzi arrested for suspected DUI: report

The Canadian winger had a complicated history in the NHL

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

The south coast of B.C. as capture by the Copernicus Sentinel-2 mission. (European Space Agency)
VIDEO: Images of B.C.’s south coast from space released by European Space Agency

The satellite images focus on a variety of the region’s landmarks

A copy of the book “And to Think That I Saw It on Mulberry Street,” by Dr. Seuss, rests in a chair, Monday, March 1, 2021, in Walpole, Mass. Dr. Seuss Enterprises, the business that preserves and protects the author and illustrator’s legacy, announced on his birthday, Tuesday, March 2, 2021, that it would cease publication of several children’s titles including “And to Think That I Saw It on Mulberry Street” and “If I Ran the Zoo,” because of insensitive and racist imagery. (AP Photo/Steven Senne)
6 Dr. Seuss books won’t be published for racist images

Books affected include McElligot’s Pool, On Beyond Zebra!, Scrambled Eggs Super! and The Cat’s Quizzer

FILE – Oshawa Generals forward Anthony Cirelli, left, shoots and scores his team’s first goal against Kelowna Rockets goalie Jackson Whistle during second period action at the Memorial Cup final in Quebec City on Sunday, May 31, 2015. THE CANADIAN PRESS/Jacques Boissinot
B.C. government approves plan in principle to allow WHL to resume in the province

League includes Kamloops Blazers, Kelowna Rockets, Prince George Cougars, Vancouver Giants, Victoria Royals

The fundraising effort to purchase 40 hectares west of Cottonwood Lake announced its success this week. Photo: Submitted
Nelson society raises $400K to save regional park from logging project

The Nelson community group has raised $400,000 to purchase 40 hectares of forest

Most Read