A rider gets some air during the 2018 Bear Mountain Bike Festival in Langford, B.C. A study from the Mountain Bike Tourism Association revealed revenues and employment related to mountain bike tourism in B.C. have seen a significant increase in the last ten years. (Spencer Pickles/Black Press)

Study shows increase in mountain bike tourism in B.C.

Numbers are up, way up, for bike-related visits to the province

Good news for mountain bikers in B.C., a new study shows a sharp upswing in the number of people coming to the province specifically for mountain bike tourism, leading to record profits and hopes of more support for mountain biking from the province.

The economic impact study, conducted by the Mountain Bike Tourism Association (MTBA) and Destination British Columbia, shows an increase of over 100% in revenues and employment numbers related to mountain biking in B.C. over a ten year period. Revenues rose from $31.7 million to $70.6 million while employment rose from 309 jobs to 687 jobs directly related to mountain bike tourism in the province.

The largest growth has been seen in coastal regions, such as Vancouver’s North Shore, and Whistler’s Mountain Bike Park and Whistler Valley Trail Network. The Shuswap, home to numerous expansive trail systems, as well as the Salty Dog Enduro race — one of the largest mountain biking events in B.C. — also benefits from these increasing mountain biking tourism numbers.

“The ability to showcase the economic impacts of what is still often viewed as a ‘fringe’ sport to land managers and elected officials is invaluable” says Cooper Quinn, president of the North Shore Mountain Bike Association. “Having hard data showing the financial impacts and growth of mountain biking over the past 10 years gives us credibility and a business case to support further investment from municipalities and other levels of government.”

However, while the growth has been a boon for tourism in many communities, it is not without challenges, particularly for the mountain bike clubs who are maintaining the trail systems largely through volunteer labour. Mountain bike clubs and other organizations around the province are struggling to keep up with the demand and are seeking funding to increase their capacity to build and maintain trails.

While some municipalities and districts offer grants and other funding to support the upkeep of local trails, this is not always the case in all parts of the province and many communities are facing similar maintenance challenges. Trails are often located on Crown land outside of municipal boundaries making it difficult for local governments to allocate funding for adequate maintenance.


 

@Jodi_Brak117
jodi.brak@saobserver.net

Like us on Facebook and follow us on Twitter.

Just Posted

Two years jail for Chilliwack man caught with six handguns threaded for silencers

Judge rules guns found by Conservation Officer search were to be distributed for a criminal purpose

Wide variety of art for sale at Art from the Heart show

Student art show runs Nov. 30 and Dec. 1 at the Chilliwack Cultural Centre

Murder victim Jagvir Malhi was not involved in gangs, says IHIT

Investigators say Abbotsford man was ‘associated to those involved’ in conflict

Blues group Angel Forrest Trio at Bozzini’s in Chilliwack

Award-winning band from Quebec performs Nov. 28

Chilliwack Curling Club moves into new building

After 54 years next door, the Chilliwack Curling Club takes over a 30,000 square foot facility.

VIDEO: B.C. legislature clerk, sergeant at arms suspended for criminal investigation

Clerk of the House Craig James, Sergeant-at-arms Gary Lenz on administrative leave

Former NHL player and coach Dan Maloney dies at 68

Maloney coached the Toronto Maple Leafs and Winnipeg Jets

Ex-MSU president charged with lying to police about Nassar

Lou Anna Simon was charged Tuesday with lying to police during an investigation

Police aim to prevent retaliation after Hells Angel found dead under B.C. bridge

IHIT confirms Chad Wilson, 43, was the victim of a ‘targeted’ homicide

Otter makes a snack out of koi fish in Vancouver Chinese garden

Staff say the otter has eaten at least five fish

Police looking into two more incidents at private Toronto all-boys’ school

Police and the school have said two of the prior incidents involved an alleged sexual assault

B.C. lumber mills struggle with shortage of logs, price slump

Signs of recovery after U.S. market swings, industry executive says

25% of Canadians still won’t say they use pot, survey says

Statistics Canada poll says Canadians on average were 18.9 years old when they first tried pot.

Canucks’ 50/50 jackpot expected to surpass $1 million

The guaranteed prize for one lucky winner will be $500,000 minimum when Vancouver hosts LA Nov 27

Most Read