Primetime Olympics coverage drops 7% from Sochi

Numbers show spike in late-night viewership because of time difference in Pyeongchang

A security person stands near the Olympic flags during a ceremony to mark the start of the flag’s tour for the Winter Olympic Games Beijing 2022 at a section of the Great Wall of China on Tuesday. (Ng Han Guan/Ap Photo)

NBC finished the Pyeongchang Olympics by averaging just under 20 million viewers with its primetime coverage on the network, NBCSN cable and live streaming, which was a seven-per-cent decline from the Winter Olympics of 2014.

The Nielsen company said the NBC-only average in primetime was 17.8 million, or a 17-per-cent decline from Sochi. In 2014, NBC only offered primetime coverage on the network, and did not have simultaneous programming on cable and online.

NBC said the viewership helped make the Olympics profitable. Viewership started out stronger than executives expected at the beginning of the Olympics and faded toward the end.

One growth area in Pyeongchang was in the late-night time period. Because of the time difference, post-11:30 p.m. was filled with live competition. NBC’s late-night show averaged 8.4 million viewers, up from 5.6 million in Sochi and more than any other Winter Olympics since 1988.

In a reflection of how traditional television viewership is changing, NBC said the primetime Olympic coverage throughout the Olympics (19.8 million) essentially doubled the viewership of ABC, CBS and Fox combined during that period.

The Olympics dominated TV: No other program beat it in the ratings while the games were on. In contrast, during the 2006 Olympics, the games were the night’s top-rated program on only eight of 17 nights.

David Bauder, The Associated Press

Just Posted

Fraser Valley fire departments form ‘strike teams’ to combat wildfires

Boston Bar, Chilliwack River Valley and Popkum departments form strike teams to fight wildfires

RCMP nab prolific car thief in Agassiz after month-long search

A province-wide warrant was issued for Brian Robert Stephan in June for a litany of offences

Traffic snarls at Agassiz/Harrison bridge after biker falls on road

A road bicyclist fell from his bike while crossing the bridge and needed medical attention

Complaint about cattle prods at Chilliwack rodeo

Fair reps investigate after Vancouver Humane Society pics show shocking device at bullriding event

Inquest scheduled into woman’s death while in Chilliwack police custody

BC Coroners Service has scheduled a public inquest into the death of Charlene Teresa Sakamoto

PHOTOS: B.C. city wakes up to darkness under wildfire smoke

The rest of the province also dealing with thick haze as smoky skies continue

VIDEO: World of Magic coming to Vancouver

Seven magic shows will appear at the Vancouver Playhouse from September 7 to 9

Safeway union urges prejection of mediator recommendations

Says mediator asks for too many concessions

Fire chases B.C. crews out of their own camp

Crews in Burns Lake had to leave after a wildfire reportedly overtook their sleeping quarters

To address peacock problem, B.C. city moves ahead on trapping plan

Surrey’s new bylaw focuses on ensuring people no longer feed the birds, ahead of relocation

VIDEO: RibFest kicks off in Langley

Free event features barbecue ribs, chicken, pork and brisket from Canada’s top rib artists

Hospitals to see ‘delays’ in care after losing Saudi students, health group says

About 1,000 Saudi residents called back to kingdom after suspending diplomatic relations with Canada

Bernier diatribe against ‘extreme multiculturalism’ boosts Liberal coffers

Party spokesperson Braeden Caley says online donations doubled, social media engagement quadrupled

‘Disjointed’ system hinders British Columbia First Nations in wildfire fight

More than 550 wildfires were burning in B.C. and crews were bracing for wind and dry lightning

Most Read