Old look for new logo

BCHL, Chilliwack Chiefs

The new logo for the BCHL's Chilliwack Chiefs.

The new logo for the BCHL's Chilliwack Chiefs.

Chilliwack’s junior A Chiefs revealed the logo they will wear in their return to the BCHL, and it has an oddly familiar look to it.

The identifying marks bear a striking resemblance to those of the former Chiefs organization.

The mock Indian head-dress has been retained and looks as it did six years ago. But the updated logo has an entirely new colour scheme, replacing black, yellow and white with crimson, red, gold and white.

“We and the team owners put a lot of thought into the design in an attempt to recapture the spirit of the former Chiefs club while clearly marking the arrival of a new generation of BCHL hockey in Chilliwack,” said Chiefs president Glen Ringdal in a Thursday afternoon news release. “These are colors that have previously been associated with such teams as the Washington Redskins (National Football League) and the University of Denver (Pioneers), and they closely mimic the colors of the seats in Prospera Centre.”

The lettered portion of the logo also has a new font.

“We believe our new team uniforms bearing the logo, which will be unveiled at the team’s first regular season game on Saturday, Sept. 24, will be very well received by our fans,” Ringdal said. “The logo and colors will be easily adaptable to Chiefs’ merchandise and apparel.”

The club received help in the design from Chilliwack creative consultant Dan Mansell of Basecamp Creative.

Get more at www.chilliwackchiefs.net.