Chilliwack Chiefs unveil new logo and jersey for 2018 RBC Cup

The Chiefs host the Canadian national junior A championship tourney at Prospera Centre in May.

The Chilliwack Chiefs have added a third jersey to their on-ice wardrobe as they prepare for the upcoming RBC Cup in May.

The jersey features the work of Jason Roberts, a local artist from the Tzeachten First Nation within the Stó:lo territory.

The jersey will be worn in Chilliwack’s final round-robin game to be played May 17 at Prospera Centre. Following the game, all of the game-worn jerseys will be auctioned by the players to fans in attendance, with all proceeds going to the RBC Cup Legacy Fund to be created for the community of Chilliwack.

Roberts, whose traditional name is Sxwoxil, is a self-taught artist in the west coast Salish art style.

“The centre crest,” explained Roberts, “is a version of a carved mask of a chief designed with our Stó:lo territory style of West Coast Salish art. When our people wear masks for traditional ceremonies they become the spirit of whatever version mask they wear.”

He said his goal was to portray leadership and strength.

“In this case I wanted the mask to be representative of a chief,” Roberts explained. “A chief carries many responsibilities and traits. Some important ones would be respect, strength and leadership.

“So as players use this mask and represent their community they can remember to carry themselves with respect, strength and leadership, to name a few.”

Roberts also designed the jersey’s maple leaf shoulder crest. The idea was to blend reconciliation with the commemoration of Canada’s 150th anniversary. “My thought process behind the collaboration between the maple leaf and our aboriginal art was remembrance and reconciliation,” he said. “To have Canada remember the First Nation people that originated from the land before Canada became Canada 150 years ago. If the design was to be appreciated with this type of remembrance then the path to reconciliation could continue to grow for our future generations.”

Chief David Jimmie, who is co-chair of the RBC Cup Chilliwack host committee, Chief of Squiala First Nation, president of the Stó:lo Nation Chiefs Council and the Ts’elxwéyeqw Tribe, said he is pleased to see the host Chilliwack Chiefs wearing the special third Jersey.

“The third jersey is a wonderful example of what is possible when organizations are open minded and work together. To some, this may seem insignificant but to me, it speaks volumes of the Chilliwack Chiefs organization and their willingness to build stronger relationships in the community,” he said.

“I have a deep appreciation for Jason Roberts spending the time to develop a beautiful design that is meaningful to both our culture, and the Chilliwack Chiefs organization,” he added. “My hands go up to Coach Jason Tatarnic for providing this wonderful opportunity to showcase a local artist and honour the traditional name Ts’elxwéyeqw which is where the name Chilliwack comes from.”

The Chilliwack Chiefs third jersey is sponsored by Hampton Inn by Hilton.

Just Posted

Santa joins kids for Christmas in the Forest in Chilliwack

Annual holiday party and fundraiser helps students at Leap For Joy Open Air Learning

Mike McCardell in town for book-signing at Coles in Chilliwack

His newest book, Shoelaces Are Hard: And Other Thoughtful Scribbles, is his 12th to date

Photos: The Contenders rock the Blue Moose Coffee Shop Friday

Valdy and Gary Fjellgaard came together as (The) Contenders to play music… Continue reading

Birds from Raptors Ridge pay a visit to Chilliwack

Up-close viewings, nature walks, and youth owl classes all part of visits this month to Chilliwack

Ask the Coach: Chilliwack Chiefs bench boss Brian Maloney talks about referees

Ask the Coach is a bi-weekly column where Brian Maloney answers questions from the fans

VIDEO: Highway overpass protest against United Nations ‘compact’ on immigration

Demonstrators say Canada will have less control over who is allowed in the country

Small quake recorded west of Vancouver Island

No injuries or tsunami warning after 5.4 rumble felt some 400 kilometres from Victoria

B.C. suspends Chinese portion of Asian forestry trade mission due to Huawei arrest

Huawei’s chief financial officer Meng Wanzhou was detained at the request of U.S. in Vancouver

Canadians spent $1.7 billion dollars online in December 2017

Online retail sales accounted for 3.4 per cent of total retail sales

2-year investigations nets $900,000 in refunds for payday loan customers

Consumer Protection BC says selling practices were ‘aggressive and deceptive’

China: Canada’s detention of Huawei exec ‘vile in nature’

Huawei is the biggest global supplier of network gear for phone and internet company

1 of 2 B.C. men wanted in connection to home invasion, explosives in custody

Cameron Cole is charged with two counts of possessing an improvised explosive device

Judge rules private landowners can’t block public access to B.C. lake

The Nicola Valley ranch’s position was that it owned Stoney Lake and Minnie Lake

Half of Canada’s chinook salmon populations in decline: scientists

Committee on the Status of Endangered Wildlife In Canada says some are in danger of disappearing

Most Read