We’re not going anywhere

The Chilliwack Progress remains a comitted partner in this community.

Jean Hincks

The Progress

Print is dead.

But if it is dead then why am I still here?

When radio came along, they said print was dead.

When TV came along, they said print was dead.

When the Internet came along, for sure print was dead.

So why are we still here?

Because we are an adaptable and resilient bunch of people, and because we’d like to think you still need us.

Are people still reading our paper? Yes they are.

Are people getting their news differently? Absolutely.

The baby boomers (those of us know who we are) can’t wait to get our paper. Why?

To read the obituaries of course! That, and to find out what our local politicians have said today, what our local school board trustee has said today, what our local arts community is doing, and who won the Chiefs game and everything in between.

And, boy, do we get upset when we miss our paper. I know because after a snowstorm or two, the phone starts ringing from people wanting to know where the heck it is!

Then there’s the Generation X. Ages 38-52. They’re in a dilemma because they still like to read the paper to find out what’s going on, but they also like to be out there on social media to show all their friends their new toys and trips they are on.

The Millennials, ages 23-37: Tough crowd. Phone attached to one hand; believe everything they read on line and an attention span of nine seconds and the fastest texters known to man. I’m still on my first two words and my daughter has a small paragraph typed out. I resort a lot to characters because I get exhausted texting with one finger. I’m a better talker than texter.

The good news is, we have something for everyone!

Print for the more educated crowd (that’s us).

Online for the Generation X’ers. (educated too but sometimes introverts).

Social media, Facebook, Twitter, Instagram and mobile for the young ones, and of course the middle age and even some of us baby boomers.

Our company employees over 180 award-winning journalists. They get their facts right and you know you can always count on them bringing you accurate and in-depth news.

Where do you find out about individuals on the brink of greatness, hard issues like crime and your local sports teams scores, game times? The Progress, that’s where.

Something you may not know: the daily newspapers, the TV stations and radio stations, get their news from us. They cruise our website and social media feeds all hours of the days to find out what’s going on in our community because they do not have local reporters on the ground in our community.

Twenty-four hours a day, seven days a week, we give you the latest breaking news. And we know people are reading our social media because almost half a million pages are viewed each month on our website alone. We have over 13,000 people who follow us on Facebook. Our reporters together have over 5,000 followers on twitter.

Local advertisers still believe in us. Mertin, O’Connor, Chilliwack Ford, Mark’s, Fortin’s, Grand Pappy’s and I could go on for hours.

National advertisers still believe us. Walmart, Canadian Tire, Save-on-Foods, London Drugs, Shoppers Drug, Home Depot and on and on. They’ve done their research and know that their consumers are still reading the local community newspapers so that’s how they get their messages out to you.

They believe and so do we.

We support this community by donating over $500,000 per year in advertising.

We attend events.

We cover your stories.

We live in this community

We work in this community.

We pay taxes in this community.

We employ residents of this community.

We love this community.

We are not just a newspaper anymore, we are a multimedia company. We’ve adapted to give all readers what they want.

Print – digital – online – social media – flyers – classifieds – contesting and more.

And, that, my friends, is why we are still here.

Jean Hincks is publisher of the Chilliwack Progress

Just Posted

Air quality advisory continues in the Lower Mainland

Smoke from Interior fires brings fine particulate

Blue bags are out for curbside recyling and blue bins are in

Use your own bin or the one the city gave you, but no more bags, please, except for shredding

Fraser Valley fire departments form ‘strike teams’ to combat wildfires

Boston Bar, Chilliwack River Valley and Popkum departments form strike teams to fight wildfires

RCMP nab prolific car thief in Agassiz after month-long search

A province-wide warrant was issued for Brian Robert Stephan in June for a litany of offences

Traffic snarls at Agassiz/Harrison bridge after biker falls on road

A road bicyclist fell from his bike while crossing the bridge and needed medical attention

‘We will not forget:’ Thousands attend funeral fallen Fredericton officers

Hundreds of officials marched in the parade, which included massed band, several police motorcycles

Smoky skies like a disappearing act for sights, monuments around B.C.

Haze expected to last the next several days, Environment Canada said

Canadians react to death of former UN secretary-general Kofi Annan at age 80

Nobel Peace Prize-winning former UN leader died early Saturday following a short illness

44 drownings so far this year in B.C.

Lifesaving Society urging caution to prevent deaths while on lakes, oceans and in pools

Some of B.C.’s air quality levels worse than Jodhpur, India

Okanagan, northern B.C. seeing some of the worst air quality globally

VIDEO: Ground crews keep a close eye on largest B.C. wildfire

Originally estimated to be 79,192 hectares, officials said more accurate mapping shows smaller size

Vancouver Island woman to attempt historic swim across Juan de Fuca Strait today

Ultra-marathon swimmer Susan Simmons to attempt to swim from Victoria to Port Angeles and back

Canadians believe in immigration but concerned about asylum seekers: study

Immigration, Refugees and Citizenship Canada paid for study to understand Canadian attitudes

These are the highest-paid actresses of 2018

In its list released this week Forbes said all 10 earned a total of $186 million before tax

Most Read