Ads bought by Black Press community newspaper readers – Dave Stephen in the the Chilliwack Progress, Chad Skelton in Peace Arch News, and Josh Reynolds in the Abby News – has sparked a discussion about the importance of local journalism in these challenging times amid the 2020 COVID-19 pandemic. (Chilliwack Progress, Peace Arch News, Abby News)

Ads bought by Black Press community newspaper readers – Dave Stephen in the the Chilliwack Progress, Chad Skelton in Peace Arch News, and Josh Reynolds in the Abby News – has sparked a discussion about the importance of local journalism in these challenging times amid the 2020 COVID-19 pandemic. (Chilliwack Progress, Peace Arch News, Abby News)

COLUMN: Chilliwack citizen’s purchase of a newspaper ad sparks community journalism discussion

‘I see The Progress as the vital link for dependable news and information in our community’

If you are holding a copy of the Chilliwack Progress right now, you know that it came to your doorstep or mailbox or apartment lobby and it didn’t cost you a penny.

And you may have noticed a unique ad on the bottom of page three of last week’s, April 9, 2020 edition. It was purchased not by a company selling a product or service, or by a community agency or branch of government trying to relay information.

It was bought by Progress reader Dave Stephen.

The ad simply explained how this newspaper is delivered free of charge because local businesses advertise within these pages, and these days there are a lot fewer ads.

“If you value local news like I do, please consider buying a small ad like this one today.”

Stephen purchased the ad out of his own pocket, following the lead of former Vancouver Sun reporter, now a journalism instructor, Chad Skelton who did it in the Peace Arch News, his community newspaper in White Rock.

• READ MORE: Peace Arch News ad sparks discussion about value of community newspapers

That spawned half a dozen others to the same in that market, and the sharing of Skelton’s ad prompted Stephen to follow suit in Chilliwack. Similarly, Abbotsford resident and business owner Josh Reynolds bought a full-page ad in our sister paper the Abbotsford News (in which he didn’t even mention his business).

Community newspapers are in the unique position of being businesses, but we also serve a real and important community good, a community need.

Studies show that community newspaper readership is very high particularly in small and medium-sized communities. That’s because if you want to find out what the provincial or federal government is doing, there are other sources, from national newspapers to broadcast TV to radio to big city dailies, and the websites of those media outlets. If you want to find out if Chilliwack city council will approve that large housing development down the road, or what sentences for criminal activity Chilliwack judges are handing down, you will only find that here.

So why did Stephen buy an ad?

I asked him.

“I see The Progress, the only remaining established media outlet in Chilliwack with a newsroom of experienced, professional journalists, as the vital link for dependable news and information in our community as we go through the circumstances we face with this pandemic,” he said. “If The Progress had to cease publishing, there would be a vacuum of reliable Chilliwack news.”

Ceasing publishing is not something we are planning, but we are under serious revenue pressures. We have reduced to one edition per week. Our reporters are on reduced hours, but in those hours are working harder than ever to get you your local news.

Rick O’Connor, president and CEO of Black Press Media – the parent company of The Progress – explained that the current economic crisis is difficult for community papers that rely so heavily on advertising revenue, both in print and online. Revenue dropped 40 to 50 per cent over two weeks in late March, he said.

Though the particulars of each newspaper are different, as a ballpark figure, the cost to print and deliver each edition of the paper is 25 cents per copy – a number that does not include overhead or staffing costs. Circulation of The Progress is a little over 28,000.

“The double-whammy for newspapers is that the government considers them an essential service, and so they should be, but by the same token, good local journalism costs money.”

This column isn’t a plea for others to do as Dave Stephen, but rather is meant as an explanation of why one local citizen did it. I think it’s great, I think what Chad Skelton did in White Rock was great. Josh Reynolds in Abbotsford too.

These are historic and challenging times, but we will get through this and continue to serve the community while running our business.

Chilliwack needs its community newspaper. We are here to keep you informed and to keep public conversations going.

Stay safe and be kind.

• READ MORE: All your Chilliwack Progress COVID-19 coverage in one place


Do you have something to add to this story, or something else we should report on? Email:
editor@theprogress.com

@PeeJayAitch
Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Mackenzie Ashley-Lynn Gilfillan was last seen Jan. 10 in the 45000-block of Menholm Road. (RCMP photo)
RCMP asking for help to find missing Chilliwack woman

Mackenzie Ashley-Lynn Gilfillan was last seen Jan. 10 in the 45000-block of Menholm Road

Chilliwack Chiefs
Chilliwack Chiefs acquire forward Ben Woodhouse from Wellington Dukes

The BCHL club swapped future considerations to the Dukes for the 20-year-old forward

Chilliwack is still one of B.C.’s COVID hot-spots, according to the latest weekly numbers from the B.C. Centre for Disease Control.
Chilliwack records 140 COVID cases over seven-day period

Chilliwack’s case count per 100,000 people is among the highest in the province

An Abbotsford man was killed in a motor vehicle accident on Highway 3 on Monday, Jan. 18. (Black Press file photo)
Abbotsford man killed in Highway 3 crash near Hedley

Fatality was discovered by passing tow truck driver

Light boxes installed recently near Five Corners, seen here on Jan. 18, 2021. (Paul Henderson/ Chilliwack Progress)
Mystery of the large light boxes in downtown Chilliwack revealed

Some suggested ‘warming stations’ for the homeless; others guessed ‘public art’ installations

Provincial health officer Dr. Bonnie Henry prepares a daily update on the coronavirus pandemic, April 21, 2020. (B.C. Government)
B.C. adjusts COVID-19 vaccine rollout for delivery slowdown

Daily cases decline over weekend, 31 more deaths

A female prisoner sent Langford police officers a thank-you card after she spent days in their custody. (Twitter/West Shore RCMP)
Woman gives Victoria-area jail 4.5-star review in handwritten card to police after arrest

‘We don’t often get thank you cards from people who stay with us, but this was sure nice to see’: RCMP

An elk got his antlers caught up in a zip line in Youbou over the weekend. (Conservation Officer Service Photo)
Elk rescued from zip line in Youbou on Vancouver Island

Officials urge people to manage items on their property that can hurt animals

A Trail man has a lucky tin for a keepsake after it saved him from a stabbing last week. File photo
Small tin in Kootenay man’s jacket pocket saved him from stabbing: RCMP

The man was uninjured thanks to a tin in his jacket

Tla-o-qui-aht First Nation Chantel Moore, 26, was fatally shot by a police officer during a wellness check in the early morning of June 4, 2020, in Edmundston, N.B. (Facebook)
Frustrated family denied access to B.C. Indigenous woman’s police shooting report

Independent investigation into B.C. woman’s fatal shooting in New Brunswick filed to Crown

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Delta Police Constable Jason Martens and Dezi, a nine-year-old German Shepherd that recently retired after 10 years with Delta Police. (Photo submitted)
Dezi, a Delta police dog, retires on a high note after decade of service

Nine-year-old German Shepherd now fights over toys instead of chasing down bad guys

Nurses collect samples from a patient in a COVID suspect room in the COVID-19 intensive care unit at St. Paul’s hospital in downtown Vancouver, Tuesday, April 21, 2020. (THE CANADIAN PRESS/Jonathan Hayward)
5 British Columbians under 20 years old battled COVID-19 in ICU in recent weeks

Overall hospitalizations have fallen but young people battling the virus in hospital has increased

Canada released proposed regulations Jan. 2 for the fisheries minister to maintain Canada’s major fish stocks at sustainable levels and recover those at risk. (File photo)
New laws would cement DFO accountability to depleted fish stocks

Three B.C. salmon stocks first in line for priority attention under proposed regulations

Most Read