The goal of the Name the Lane contest is to name the pathway that will be snaking through the heart of the brand-new Algra Bros. development in downtown Chilliwack. (Jennifer Feinberg/ The Progress)

Win eternal fame and glory by naming the new Chilliwack lane

Contest geared to having fun and piquing Chilliwack’s interest in the downtown project

The individual who comes up with the winning entry in the “Name the Lane” contest from the Algra Brothers will be making Chilliwack history — and $100 bucks.

A small window to achieve “eternal fame and glory” is open right now to anyone suggesting an inspiring name for the new pathway inside the Algra Bros’ ambitious project for downtown Chilliwack.

READ MORE: Rebuilding DT Chilliwack

“We thought a contest would be a fun way to bring the public in on the effort to name the new lane,” explained Jon Kinneman, marketing and art director for Algra Bros.

The new pedestrian pathway will eventually become the very heart of the Algra Bros. development, stretching from Princess Lane to Five Corners.

“This isn’t a mall or a shopping centre,” reads the project description. “It’s the city’s downtown being rediscovered, reimagined, rebuilt, and reconnected.

“Chilliwack is back — be a part of it.”

The contest is part of the slick, modern #ChilliwackIsBack campaign developed to accompany the rebuilding project that will cover four acres with new restaurant, retail, office, and residential space.

The naming contest is attracting public interest and input, as the construction phase of the multi-use project is about to get underway in the next few weeks.

“The winner will be the name that inspires us the most!” according to contest organizers.

The deadline is Friday, March 8 at 5 p.m. to submit a “Name the Lane” suggestion. Contest entries are found in the comments below the “Name the Lane” post on the Algra Brothers’ Instagram page, Downtown Chilliwack. Scroll down and add as many entries as you like until the deadline.

The winner will be announced online within a day or two of the contest closing.

READ MORE: Chilliwack is back!


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Just Posted

VIDEO: Bloodhounds join the search for missing Chilliwack woman

Petsearchers Canada arrive in town Monday afternoon to help out

‘No little nook and cranny that’s too small’ in search for Chilliwack woman, say RCMP

Residents urged by police to assist in search for Grace Baranyk by checking property thoroughly

Search continues for missing elderly woman in Chilliwack

RCMP, Chilliwack Search and Rescue and community members combing area for Grace Baranyk

Big Chill a hot event in Langley

Flight Museum holds “ask the pilot panel” and demos flights for young pilots over the weekend

VIDEO: Hiker airlifted from Bridal Veil Falls Provincial Park Sunday

Park east of Chilliwack popular with tourist and B.C. residents who walk up to the falls

‘Bad choices make good stories’: Margaret Trudeau brings her show to Just for Laughs

Trudeau says over the decades she has been suicidal, manic, depressed

Diversity a Canadian strength, Trudeau says of Trump tweets at congresswomen

Trudeau avoided using Trump’s name when he was asked about the president’s Twitter comments

B.C. couple bring son home from Nigeria after long adoption delay

Kim and Clark Moran of Abbotsford spent almost a year waiting to finalize adoption of Ayo, 3

Garneau ‘disappointed’ in airlines’ move against new passenger bill of rights

New rules codified compensation for lost luggage, overbooked flights

Mercury tops out on top of the world: Alert in Nunavut warmer than Victoria

It’s the latest anomaly in what’s been a long, hot summer across the Arctic

Canadian is detained in China on drug allegations: Chinese government

Detention of a Canadian in China comes as part a diplomatic dispute triggered by arrest of Huawei exec Meng Wanzhou

Too much time on social media can hurt teens’ mental health: study

Researchers conducted a four-year survey of more than 3,800 adolescents between Grades 7 and 11

Advocates want charges in horse deaths during Calgary Stampede chuckwagon races

Chuckwagon races are a nightly spectacle during the Stampede, a 10-day annual celebration of western life

ICBC insurance renewals get more complicated this year

Crash history, driver risk prompt more reporting requirements

Most Read