The goal of the Name the Lane contest is to name the pathway that will be snaking through the heart of the brand-new Algra Bros. development in downtown Chilliwack. (Jennifer Feinberg/ The Progress)

Win eternal fame and glory by naming the new Chilliwack lane

Contest geared to having fun and piquing Chilliwack’s interest in the downtown project

The individual who comes up with the winning entry in the “Name the Lane” contest from the Algra Brothers will be making Chilliwack history — and $100 bucks.

A small window to achieve “eternal fame and glory” is open right now to anyone suggesting an inspiring name for the new pathway inside the Algra Bros’ ambitious project for downtown Chilliwack.

READ MORE: Rebuilding DT Chilliwack

“We thought a contest would be a fun way to bring the public in on the effort to name the new lane,” explained Jon Kinneman, marketing and art director for Algra Bros.

The new pedestrian pathway will eventually become the very heart of the Algra Bros. development, stretching from Princess Lane to Five Corners.

“This isn’t a mall or a shopping centre,” reads the project description. “It’s the city’s downtown being rediscovered, reimagined, rebuilt, and reconnected.

“Chilliwack is back — be a part of it.”

The contest is part of the slick, modern #ChilliwackIsBack campaign developed to accompany the rebuilding project that will cover four acres with new restaurant, retail, office, and residential space.

The naming contest is attracting public interest and input, as the construction phase of the multi-use project is about to get underway in the next few weeks.

“The winner will be the name that inspires us the most!” according to contest organizers.

The deadline is Friday, March 8 at 5 p.m. to submit a “Name the Lane” suggestion. Contest entries are found in the comments below the “Name the Lane” post on the Algra Brothers’ Instagram page, Downtown Chilliwack. Scroll down and add as many entries as you like until the deadline.

The winner will be announced online within a day or two of the contest closing.

READ MORE: Chilliwack is back!


Like us on Facebook and follow us on Twitter.

Just Posted

Time to specify where Chilliwack spending priorities should be

It’s that time of year again when City of Chilliwack engages its citizens to weigh in on budgeting

Fantasy Farms told to stop holding special events on farmland that go against agricultural rules

The Morans say it might spell the end of their seasonal events like Reapers Haunted Attractions

Chilliwack school board votes 4-3 not to oppose homeless shelter location

‘The Portal is a response to the problems, not the other way around’: Trustee Willow Reichelt

Birdies fly fast and furious at Chilliwack Badminton Club

The competitive club meets twice weekly in the Rosedale Traditional Community School gymnasium.

Take a nostalgic journey with Doug and the Slugs in Chilliwack

Popular Vancouver ’80s band is at the Chilliwack Cultural Centre on Oct. 18

VIDEO: #MeToo leader launches new hashtag to mobilize U.S. voters

Tarana Burke hopes to prompt moderators to ask about sexual violence at next debate

Cheating husband sues mistress for gifted ring after wife learns about affair

The husband gave his mistress $1,000 to buy herself a ring in December 2017

B.C. massage therapist reprimanded, fined for exposing patients’ breasts

Registered massage therapist admits professional misconduct

B.C. boosts legal aid funding in new payment contract

‘Duty counsel’ service restored in some communities, David Eby says

Rugby Canada helps recovery efforts in Japan after typhoon cancels final match

Canadian players wanted to “give back in whatever small way they could”

$100,000 reward for B.C. gangster extended to United States

Police belive fugitive Conor D’Monte may be in the Los Angeles area

Emily Carr University closed Sunday after fire causes some damage

The school is working with Vancouver police to assist their investigation into the fire

After losing two baby boys, B.C. parents hope to cut through the taboo of infant death

Oct. 15 is Pregnancy and Infant Loss Awareness Day in B.C.

Most Read