The goal of the Name the Lane contest is to name the pathway that will be snaking through the heart of the brand-new Algra Bros. development in downtown Chilliwack. (Jennifer Feinberg/ The Progress)

Win eternal fame and glory by naming the new Chilliwack lane

Contest geared to having fun and piquing Chilliwack’s interest in the downtown project

The individual who comes up with the winning entry in the “Name the Lane” contest from the Algra Brothers will be making Chilliwack history — and $100 bucks.

A small window to achieve “eternal fame and glory” is open right now to anyone suggesting an inspiring name for the new pathway inside the Algra Bros’ ambitious project for downtown Chilliwack.

READ MORE: Rebuilding DT Chilliwack

“We thought a contest would be a fun way to bring the public in on the effort to name the new lane,” explained Jon Kinneman, marketing and art director for Algra Bros.

The new pedestrian pathway will eventually become the very heart of the Algra Bros. development, stretching from Princess Lane to Five Corners.

“This isn’t a mall or a shopping centre,” reads the project description. “It’s the city’s downtown being rediscovered, reimagined, rebuilt, and reconnected.

“Chilliwack is back — be a part of it.”

The contest is part of the slick, modern #ChilliwackIsBack campaign developed to accompany the rebuilding project that will cover four acres with new restaurant, retail, office, and residential space.

The naming contest is attracting public interest and input, as the construction phase of the multi-use project is about to get underway in the next few weeks.

“The winner will be the name that inspires us the most!” according to contest organizers.

The deadline is Friday, March 8 at 5 p.m. to submit a “Name the Lane” suggestion. Contest entries are found in the comments below the “Name the Lane” post on the Algra Brothers’ Instagram page, Downtown Chilliwack. Scroll down and add as many entries as you like until the deadline.

The winner will be announced online within a day or two of the contest closing.

READ MORE: Chilliwack is back!


Like us on Facebook and follow us on Twitter.

Just Posted

More than 125 tonnes of garbage hauled in during Fraser River Cleanup in Chilliwack

A total of 700 volunteers flocked to the shores of the Fraser River to help with the cleanup

Seven Days in Chilliwack

A list of community events happening in Chilliwack from March 25 to 31

WATCH: Sparks fly as SUV speeds down wrong side of Highway 1 in Chilliwack trying to flee police

Captured on video, the vehicle headed westbound against oncoming traffic before crashing

Drugs and guns seized by Chilliwack Mounties in complex case

Drug trafficking investigations led to five arrests in three different locations across Chilliwack

Chilliwack RCMP trying to catch robbery suspect

Police hope someone will identify the person who appears in security camera footage

Stolen Bentley spotted going wrong way down highway found in Summerland

The car has been recorded going the wrong way on the Coquihalla, found two days later

Fundraising campaign launched for man caught in SilverStar avalanche

In only two days, the GoFundMe surpassed its $15,000 goal

Terror at sea: Helicopter rescues frightened cruise passengers in Norway

The Viking Sky cruise ship was carrying 1,300 passengers and crew when it experienced engine trouble

Search and rescue team helicopters injured climber from B.C. provincial park

A 30-year-old woman suffered a suspected lower-limb fracture in Skaha Bluffs Provincial Park

DOJ: Trump campaign did not co-ordinate with Russia in 2016

Attorney General William Barr said special counsel “does not exonerate” Trump of obstructing justice

Trudeau in Vancouver to support Tamara Taggart at Liberal nomination event

The former broadcaster is seeking the nomination for the Vancouver Kingsway riding

Trudeau calls May 6 byelection for B.C. riding of Nanaimo-Ladysmith

The riding opened up when Sheila Malcolmson resigned in January

B.C. VIEWS: The hijacking of our education system gathers speed

Children taught to strike and shout fringe far-left demands

Judges on Twitter? Ethical guidance for those on the bench under review

Canadian judges involvement in community life are among issues under review

Most Read