The holiday magic for a Christmas commercial in Chilliwack was enhanced with snow from Denbow blower trucks. (Submitted photo)

WATCH: Scenes of Chilliwack in a new Christmas commercial

Denbow Transport helps to make holiday magic close to home in Chilliwack with snow blowing truck

A huge hay field in Chilliwack was transformed into a winter wonderland.

It wasn’t an early snowstorm, but a Christmas commercial being filmed for U.S. retail giant, Kohl’s.

The holiday magic was enhanced on film with snow from a Denbow blower truck, said Willetta Les, Denbow Transport Ltd. marketing official.

Denbow has been hired quite a bit to blow snow for commercials, movies and television shows. They do about a half a dozen projects every year across Greater Vancouver.

“It was really great for once to be able to do it right here in our backyard,” said Les, about the Chilliwack film shoot.

The Kohl’s ad, ‘Give Joy, Get Joy’ about mammoth task of gift-giving for the 2017 Christmas season, containing shots of a snow-filled field in Chilliwack. The premise has an army of gift-givers lined up in a row on a mock battlefield, with Kohl’s holiday gifts galore being catapulted to loved ones across the field.

The commercial shoot took place over a few days last September, in a farmer’s field, near Prest Road and First Avenue.

Although Denbow typically delivers bark mulch, soil or livestock bedding with a fleet of blower trucks, a specialty market for snow has emerged for companies shooting productions in Hollywood North.

But this was the first film shoot Denbow crews had ever assisted on in Chilliwack, where the company is based. Other recent locations in B.C. have included filming on location for the Netflix show, Riverdale, and commercials for Mercedes, and Coors.

To create the snow-blowing effect they use the same type of ice chips used to pack fresh fish. The ice is fed through a blower truck and that in turn creates the special effects on film. It makes realistic, pristine snow, that looks natural.

The best part? Cleanup is a breeze, Les said. All they have to do is just let it melt.


 

@chwkjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

 

The holiday magic for a Christmas commercial in Chilliwack was enhanced with snow from Denbow blower trucks. (Submitted photo)

Just Posted

VIDEO: Child airlifted to hospital after crash in rural Langley

Jaws of life were used to cut off the roof of a car and free its occupants from a two-car accident.

Sometimes it’s okay to simply try

I feel like a success even though I failed at donating blood

‘Beauty amongst such tragedy:’ B.C. photographer captures nature’s trifecta

David Luggi’s photo from a beach in Fraser Lake shows Shovel Lake wildfire, Big Dipper and an aurora

Air quality advisory continues in the Lower Mainland

Smoke from Interior fires brings fine particulate

VIDEO: Mud racing makes annual Chilliwack stop

Family-friendly North West Mud Racing Association event returns for fourth stop of circuit

Trudeau formally announces he’ll run again in 2019

PM Justin Trudeau gears up to run in next year’s election

Air quality in Lower Mainland to hit ‘extreme risk’ as wildfire smoke settles in

Smoke is pouring in from the interior B.C. and fires down in the U.S.

Smoke from B.C. wildfires prompts air quality advisories across Western Canada

A massive cloud of smoke hangs over B.C. and Alberta due to wildfires

Pope on sex abuse: “We showed no care for the little ones”

In response to the Pennsylvania report, Francis labeled the misconduct “crimes”

Ottawa announces $189M to extend employment insurance for seasonal workers

The pilot project provides seasonal workers with up to five more weeks of benefits

Trump rages on Mueller following Times report

Trump takes to Twitter calling Robert Mueller “disgraced and discredited”

BC Wildfire crew rescues lost puppies

They were just leaving the Monashee Complex of fires when they found the cutest creatures.

Canadians fear for relatives trapped amid flooding in Indian state of Kerala

More than 800,000people have been displaced by floods and landslides

Most Read