It’s not really surprising that Tourism Chilliwack’s new #ShareChilliwack video went viral.
It offers stunning aerial views of Chilliwack, as well as heart-pumping scenes of river rafting, hiking, biking, and more.
The video has managed to take on a life of its own, earning thousands of shares after the official launch at their recent Christmas breakfast, said Vanessa Oddy, Destination Marketing Manager with Tourism Chilliwack.
“We’ve had a phenomenal response, which is excellent for the community,” she said. “It’s changing the perception of Chilliwack.”
The video artfully produced by Inmist Media House for Tourism Chilliwack will be used to target the tourist market from greater Vancouver and Washington State.
The breakfast crowd of more than 200 was blown away.
And that’s exactly what it might take to change the perception that Chilliwack is somewhere that people “drive” through to get somewhere else, she said.
Within the first few days, the video netted more than 26,000 views, and 800 shares on Facebook alone.
“We are monitoring the video success hourly and we are thrilled to see the community pride and local engagement,” said Oddy.
They titled the awe-inspiring video, “Push Past The Noise, See What Nature is Hiding,” to entice people.
“It puts you in the moment of finding Chilliwack. Once people do, they’ll want to stay and visit,” Oddy said.
More than a year ago, Tourism Chilliwack launched the #ShareChilliwack campaign to get folks to “share” what they love about Chilliwack with friends, families and followers on social media.
“We want to share Chilliwack with the world and make it easy for businesses to share our community with their clients.
“From a tourism perspective, it’s all about emotionally engaging our potential visitors and to give them a sense of urgency to travel now,” said Allison Colthorp, Tourism Chilliwack’s Executive Director.