A customer walks out of a Tim Hortons restaurant in Newcastle, Ont., on Sunday Feb. 11, 2018. THE CANADIAN PRESS/Doug Ives

Tim Hortons apologizes for Humboldt doughnut ‘misunderstanding’

A Halifax-area Tim Hortons franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds

Tim Hortons has apologized for a “misunderstanding” after a Halifax-area franchisee reportedly sold doughnuts in the Humboldt Broncos’ colours without intending to donate the proceeds to the team.

The company said it has since launched a national fundraising campaign to support the junior hockey team that was involved in a horrific collision that left 15 people dead in Saskatchewan last week.

The coffee and doughnut chain said the franchise owner in Fall River, N.S., made a “personal donation” and created the doughnuts with white frosting and green-and-yellow sprinkles — the team’s colours — as a tribute to the hockey club before the chain’s fundraising campaign rolled out.

“This restaurant owner proactively sold this doughnut as a thoughtful gesture along with a personal donation to the Humboldt Broncos Hockey Club over the weekend,” Chris Wakefield, regional marketing lead for Tim Hortons Canada, said in an emailed statement Tuesday.

“Of course, this restaurant will be donating 100 per cent of proceeds from this doughnut to the Humboldt Broncos Hockey Club and we apologize for the misunderstanding.”

He added that the “Humboldt Broncos Strong” doughnuts being sold at all its Saskatchewan restaurants are available to every Tim Hortons restaurant wishing to participate, with all proceeds going to the hockey team.

The clarification comes after StarMetro Halifax reported Monday that an unidentified manager of the Fall River franchise said the doughnuts were meant as a gesture to those affected by the tragedy, but that proceeds wouldn’t be sent to Humboldt.

Related: Humboldt bus crash investigation will take months: experts

A request for comment from the owner of the Fall River cafe was not immediately returned Tuesday.

On Sunday, Tim Hortons announced it was making a $50,000 donation to the Humboldt Broncos Hockey Club.

The company said the “Humboldt Broncos Strong” doughnut would be available for $1 plus tax at participating Saskatchewan locations for a limited time, with all proceeds going to the hockey club.

“Together with our restaurant owners, Tim Hortons sends its thoughts and prayers to the Humboldt Broncos, their families and the entire community impacted by this unimaginable tragedy,” the chain said in a statement on its website.

“Tim Hortons restaurant owners in Humboldt and the neighbouring communities of Tisdale, Melfort, Nipawin and Saskatoon have been on the ground since Friday night providing food, coffee and water to affected families, local first responders, emergency services and hospital staff,” the company said. “We are committed to supporting our Humboldt family through this difficult time.”

Related: Dyed hair a factor in Humboldt bus crash victim mix-up

Related: Humboldt crash hits home after B.C. hockey team’s close call

The Canadian Press

Like us on Facebook and follow us on Twitter.

Just Posted

UPDATE: Dozens of farmworkers displaced after fire tears through building

Flames broke out Thursday morning in building that housed up to 80 workers at Abbotsford farm

Economic spinoffs of RBC Cup to be studied next month in Chilliwack

The 2018 Royal Bank Cup is expected to draw visitors from far and wide to Chilliwack in May

Two sides to 2018 Valley Husker schedule

The 10 game BC Football Conference slate is home heavy to start and road heavy to finish.

Chilliwack RCMP seek shoplifting suspect caught on video

Man allegedly connected to automobile theft in Abbotsford, shoplifting in Langley

It’s a chance Sunday in Chilliwack to tour the Hope Slough by canoe or kayak

It’s becoming an annual event hosted by Watershed Watch and Friends of the Camp-Hope Slough

Find your perfect new job at the Black Press Extreme Education and Career Fair

Dozens of companies have set up in the Cloverdale Agriplex

‘N’ driver in McLaren caught going 70 km/hr in playground zone

Vancouver police said the driver was fined $368 and the luxury car impounded for seven days

Dr. LipJob ordered to stop doing botox and other medical procedures

Rajdeep Kaur Khakh ordered to stop unlawful practice of medicine

B.C. to prevent for-profit blood, plasma collection

Voluntary Blood Donations Act would make it illegal to pay for blood, plasma donations

Judgment levied in Lower Mainland mushroom skimming

A court has fined a man who made off with thousands worth of mushrooms

Bill Cosby guilty in sexual assault case

Comedian convicted of drugging and molesting a woman

$30-million-winning lotto ticket bought in Coquitlam

The BC Lottery Corporation says the ticket matched all six winning numbers for the 6/49

B.C. legislates recreational marijuana sales

Age limit 19, province retains wholesale cannabis monopoly

COLUMN: Stanley Cup playoff second-round predictions

Sidney Crosby and the Penguins continue their quest for their third straight Stanley Cup

Most Read