Matching ugly sweaters for you and your dog

Jenny's Pet Food owner Brent Poulton discusses his ugly Christmas sweaters for dogs that have become a national sensation this season.

Chilliwack pet store owner Brent Poulton with his dog Jenny model a set of matching ugly Christmas sweaters. The 'Funky Tails' sweaters have become a national sensation this season.

Jenny the pug from Jenny’s Pet Food on Mill Street is quickly becoming a media sensation.

Owners – of Jenny and the pet store – Brent and Connie Poulton have come up with a brilliant idea to fill a gap in the pet apparel market: ugly Christmas sweaters for dogs.

“There’s a lot of Christmas stuff for dogs,” Poulton explained, as he pointed out the Santa outfits and Christmas toys that he carries in Jenny’s Pet Food.

But there weren’t any Christmas sweaters for our canine friends.

As the ugly Christmas sweater trend has grown exponentially over the past several years, Brent realized that “we could do that for dogs!”

So he and Connie started to sketch out some potential sweater designs, each with funny or adorable dog-themes to them.

And they quickly decided that they had to make matching ones for people, too. “It was kind of a no-brainer,” Brent said.

Last year, they started the sweater company Funky Tails on a small scale, with just five designs.

“We didn’t want to risk too much and have it completely fail,” Brent laughed.

They sent their sketches to a graphic designer and then had the sweaters produced in various sizes for dogs and their human owners.

Brent split his time between running the store and travelling around presenting the sweaters to retailers, and he soon realized that people either get the ugly Christmas sweater trend right away, or not at all.

“There was no ‘maybe’ middle ground,” Brent recalled. Retailers either said an immediate “Yes!” or a puzzled, “I don’t think so.”

Roughly 35 retailers jumped on board to sell the Funky Tails Christmas sweaters in 2014, and this year that number has more than doubled. Over 70 stores across Canada – and one in the United States – are currently selling these tacky sweaters, and sells and ships them worldwide.

As customers filtered in and out of the store to have playtime with Jenny and pick up a few things, Brent displayed the now eight various Christmas designs that they carry, which range from crude to cute.

“Coming up with the sweater ideas and the names is fun,” Brent said. “And the ideas come from things that dogs do.”

The ‘Time for Treats’ design, which Brent and Jenny were wearing, shows a dog chasing after a gingerbread man that he’s already taken a bite out of.

‘Turdogen’ shows a dog with its head inside of a turkey. They even have sweaters for those misbehaving dogs who pee on the family Christmas tree.

Their various themes, colours and sizes appeal to a broad range of customers. They also produce Easter options for April, and are considering Thanksgiving and Halloween sweaters in the future.

Clearly, the trend is catching on. Funky Tails is getting international exposure, including a CBC News television bit.

Check out the sweaters online at or stop by Jenny’s Pet Food at 9369 Mill Street.
















For the record: The print version of this story included incorrect prices of the sweaters. We apologize if this caused any inconvenience.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. taxpayers could be on the hook for upwards of $27 million in total payouts for MLA pensions. (file)
Pensions are adding up for defeated, retiring MLAs: Taxpayers’ group

Martin and Throness would get $28,000 per year, lifetime pensions estimated ~$700K

Halloween enhanced image of a pumpkin patch to get you going. (Ryan Dyck Photography)
Halloween displays around Chilliwack are always a treat

Here is a list of addresses where some of the more creative Halloween displays can be viewed

Google Maps screenshot taken at 7:56 a.m., Oct. 29.
TRAFFIC: Westbound Highway 1 crash between Chilliwack and Abbotsford

Left lane is blocked, traffic backed up to No. 3 Road

A woman holds a packet of contraceptive pills. (AP Photo/Tsvangirayi Mukwazhi)
Chilliwack women’s organization among those lobbying for free contraception

Ann Davis Society says while it’s a women’s issue, all of society would benefit from program

Jeremy Bull, budtender at Dutch Bros. Buds outside the new store on Vedder Road in Chilliwack. (Jennifer Feinberg/ The Chilliwack Progress)
Cannabis retail shops in Chilliwack roll through the pandemic

Opening Chilliwack cannabis store in pandemic was ‘interesting’ says a licensed store manager

A woman wears a face mask and plastic gloves while browsing books as a sticker on the floor indicates a one-way direction of travel between shelves of books at the Vancouver Public Library’s central branch, after it and four other branches reopened with limited services, in Vancouver, on Tuesday, July 14, 2020. (THE CANADIAN PRESS/Darryl Dyck)
B.C. reports 234 new COVID cases, 1 death of senior who had attended small birthday party

Roughly 5,700 people are isolating due to being exposed to a confirmed case

Provincial Health Officer Dr. Bonnie Henry speaks Thursday (Oct. 29) during a news conference held at Fraser Health office, in video posted to Facebook. (Photo: Government of British Columbai/Facebook)
COVID-19 ‘disproportionately’ affecting Fraser Health: Henry

Health region has about 75 per cent of B.C.’s active cases

Burnaby RCMP responded to a dine-and-dash suspect who fell through a ceiling in March 2020. (RCMP handout)
VIDEO: Suspected dine-and-dasher falls through ceiling of Burnaby restaurant

A woman believed to be dashing on her restaurant bill fell through the kitchen ceiling

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

A can of Canada Dry Ginger Ale is shown in Toronto on Thursday Oct. 29, 2020. The maker of Canada Dry Ginger Ale has agreed to pay over $200,000 to settle a class-action lawsuit launched by a B.C. man who alleged he was misled by marketing suggesting the soda had medicinal benefits. THE CANADIAN PRESS/Joseph O’Connal
B.C. man’s lawsuit over marketing of Canada Dry ginger ale settled for $200K

Soda’s maker, Canada Dry Mott’s Inc., denied the allegations and any liability

Vancouver Island-based Wilson’s Transportation has expanded to fill some of the routes left unserviced by Greyhound as of Nov. 1, 2018. (Black Press files)
B.C. bus companies say they need help to survive COVID-19

Like airlines, motor coaches have lost most of their revenue

A deer was spotted in October 2020 in Prince Rupert, B.C., with a bright pink yoga ball stuck in its antlers. (Kayla Vickers/Chronicles Of Hammy The Deer Official Page)
Hammy 2.0? Prince Rupert deer spotted with bright pink yoga ball stuck in antlers

The BC Conservation Officer Service is aware of the deer roaming around the city

RCMP. (Phil McLachlan - Black Press Media)
Kelowna Mountie hit with 2nd lawsuit in 2 months for alleged assault

Const. Julius Prommer is accused of breaking a woman’s knee during while responding to a noise complaint

Most Read