Krista Butt, owner of Cornerstone Custom Picture Framing, poses where a new mural is set to be painted in Court Lane, off Mill Street in downtown Chilliwack. (Jennifer Feinberg/ The Progress)

Instagram walls will add funky backdrops for DT Chilliwack shoots

Instagram walls with colourful murals are coming soon to add some character and vitality to the downtown core.

Cornerstone Custom Picture Framing on Mill Street is the first Chilliwack business to request a mural — and get one approved — as part of the Downtown Chilliwack BIA’s new Instagram Walls project.

The whole idea is persuading people to linger a little longer, and maybe snap a photo against a beautiful backdrop, said Krista Butt, owner of Cornerstone.

“It ties into the larger trend worldwide to use street art and colour to enrich people’s experience in urban areas,” said Butt.

A drab wall can become a backdrop for a cool photo shoot that can then be shared on social media sites like Instagram, she said.

READ MORE: Mural at Five Corners

“There are all kinds of photo shoots already that go on downtown for weddings, graduations, fashion, and the new Instagram Walls are meant to add to this growing trend,” she said.

The first wall mural is set to be painted in the Mill Street alley beside Cornerstone called Court Lane.

The design has white doves in flight against a turquoise background, and it was pre-approved by the Public Art Advisory Committee, and then by council last week.

The BIA has already identified a number of locations and will work with business owners to select graphics, materials and artists, and BIA reps have been brainstorming with Tourism Chilliwack.

They are considering a tag line like ‘Photo Op & Shop Downtown Chilliwack’ for the Instragram Walls.

The public art committee offered some feedback to staff on the idea of the mural project: “Creative treatments of side and rear façades, such as the proposed Instagram murals, support the enhancement of the overall building design through incorporation of public art or murals within the streetscape.

“Through use of detail that does not detract from the front façade, the proposed Instagram walls should contribute to the overall character and quality of Downtown Chilliwack.”

READ MORE: Mural restored

Council approved the placement of an Instagram wall at 9345 Mill Street as the first installment, and also the Instagram wall program as submitted by the Downtown Chilliwack Business Improvement Association.


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

 

This is a draft of the first Instagram Wall mural design approved by council. (Submitted)

Just Posted

Chilliwack Chiefs grind out 2-1 win over Langley Rivermen

The BCHL’s top team won their 20th game of the season behind excellent goaltending from Mathieu Caron

Budget process includes community engagement aspect

Deadline is Nov. 28 to offer input into council financial plan considerations for 2019

WATCH: Reaching out to vulnerable in Chilliwack was key at UFV Health and Wellness Fair

UFV students were handing out pizza, naloxone kits, flu shots, toothbrushes, books, clothes and more

Bernier’s People’s Party of Canada arrives in the Fraser Valley

Could the upstart party give the federal Liberals a chance in otherwise safe Conservative ridings?

10 years jail for B.C. man who killed girlfriend with hammer, burned her body

Ryan Armstrong claimed in Chilliwack court to victim’s family the drug-addled crime was an accident

Feds give formal notice for law to end Canada Post strike

Trudeau government ready to legislate employees back to work after five weeks of rotating strikes

Getzlaf lifts Ducks to 4-3 win over skidding Canucks

Vancouver now winless since Nov. 8

Pressure builds for B.C. to recognize physicians assistants

“We can make a difference and I think we’re being overlooked.”

Senators urge Trump to expedite congressional vote on USMCA

The 12 Republican senators are warning of the dangers of getting the trade pact approved in 2019

Bill just one tool to deter foreign interference in Canadian elections: Gould

Bill C-76 is just one means to deter outside interference in Canadian elections

Investigation into B.C. legislature officers began in January

RCMP brought in months after former prison administrator started

Legal challenge filed over high-stakes competition to design $60B warships

The federal government had originally said it wanted a “mature design” for its new warship fleet, which was widely interpreted as meaning a vessel that has already been built and used by another navy.

‘There has to be accountability’: victims of sterilization demand action

Morningstar Mercredi says she woke up from a surgery at 14 and immediately broke down when she discovered the baby she once felt inside of her was gone.

Former B.C. crime reporter pens debut children’s book

Thom Barker channels his giant dog’s phobias into theme exploring critical thinking

Most Read