Film commission rebranded as creative commission

The name change signals a shift from a film and TV industry focus, to one that includes music, publishing, digital and interactive media

The Chilliwack Film Commission is now the Chilliwack Creative Commission. The name change points to the shift from an exclusive focus on film and TV industry

From sprawling acres of farmland to the streets of historic downtown, Chilliwack has become a go-to location for major film shoots.

The Chilliwack Film Commission has just been renamed and rebranded as the Chilliwack Creative Commission to broaden its horizons even further.

The name change points to the shift from an exclusive focus on film and TV industry, to a broader one that includes music, publishing, digital and interactive media, said Tim McAlpine, CEPCO representative on the the Creative Commission.

McAlpine told council at a recent meeting at city hall that Chilliwack has proven to be an attractive filming location for major motion pictures, television series and commercials.

“Our scene-stealing locales, combined with CEPCO’s and the City’s responsive staff, have given Chilliwack a fantastic reputation with

location managers and scouts in the B.C. film industry,” McAlpine said.

When a film crew rolls into Chilliwack, there are ample economic spinoffs. They sometimes shoot with Chilliwack’s buildings and facilities in the background for both small and large productions alike.

“They compensate our merchants, they eat in our restaurants

and they stay in our hotels.”

Sometimes the film crews do something “wild” like temporarily paving a corn field to film a commercial starring the ghost of Steve McQueen driving a Ford Mustang.

“Downtown in particular has been a focal point of many TV series and movies.”

Wellington Avenue in downtown Chilliwack figured prominently in the Sci Fy show Eureka.

But the film industry can be very cyclical and is very dependent on the relationship between the Canadian and U.S. dollar. The Film Commission saw the need to look for more varied creative industry opportunities and hired consultants Nordicity to map out a “Creative Industry Positioning Strategy” for Chilliwack in 2012.

The rebranding of the Creative Commission, is part of that effort and the consultant’s research really gave CEPCO “a glimpse into Chilliwack’s under-the-radar creative industry,” he said.

The Creative Commission will be a sub committee of Chilliwack Economic Partners (CEPCO), and has its own new logo.

The creative industry they’re talking about includes commercial video and film production, web development, performing arts, computer animation and more.

“It really showed the committee that there are a number of individuals and companies that call Chilliwack home and are exporting their

creativity far beyond our city limits,” said McAlpine.

The strategy pointed to the need for the Film Commission to re-evaluate its role, and the potential was recognized for it to become “the catalyst” to connect the local creative community.

“We want to surface and connect these creative individuals and enterprises that are largely working independently,” he said.

And, it’s not just Chilliwack that’s starting to look beyond film.

The BC Film Commission recently rebranded itself as Creative BC.

So while the plan is still to attract the film industry to Chilliwack as it has for 16 years, there’s also a plan to “turn inward” and look at some home-grown talent.

“To celebrate this shift, we are planning an event — a Sweet 16 party if you will.

“It will be fast-paced, insightful and inspirational and I would like to invite the mayor and council to attend, as well as the general public!”

PechaKucha 20×20 is a free event. The audience will be flashed 20 images, each for 20 seconds. The speakers will talk along to the images.

PechaKucha 20×20, is on October 22 from 7 p.m. to 9 p.m. at the UFV Atrium at Canada Education Park.

RSVP and reserve a seat for PechaKucha 20×20 by registering at bit.ly/creative chilliwack

jfeinberg@theprogress.com

twitter.com/chwkjourno

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

CRIME STOPPERS: ‘Most wanted’ for the week of Sept. 27

Crime Stoppers’ weekly list based on information provided by police investigators

Action demanded over death of First Nations youth in Abbotsford group home

Family and Indigenous organizations push for thorough investigation

Chilliwack River Road just north of Promontory will see partial road closure

The northbound lane of Chilliwack River Road will be closed Sept. 29 and Sept. 30

COVID-19 cases at Chilliwack schools will be communicated via Fraser Health

Leaked internal memo causes confusion among parents and others worried about potential exposure

Sardis Neighbourhood Plan is ready in draft form for feedback

Survey online until Oct. 9 will take comments from the public on how Sardis will grow

B.C.’s top doctor encourages Halloween costumes to include masks

Dr. Bonnie Henry will soon be releasing guidelines on how to safely trick-or-treat this Halloween

Federal child-care plan could help Canada rebound from COVID-induced economic crisis: prof

A $2 billion investment this year could help parents during second wave of pandemic

B.C. nurses report rise in depression, anxiety, exhaustion due to pandemic

A new UBC study looks into how the COVID-19 response has impacted frontline nurses

Horgan frustrated as Transport Canada mandate for BC Ferry riders returns

Transport Canada reinstates rule that bans passengers from lower decks

Racist, homophobic graffiti prominent in downtown Maple Ridge

City councillors up late removing hateful message

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Reincarnation, baby! Music-making B.C. couple celebrate ‘miracle’ pregnancy

‘I (said) to Adam, ‘I really think this is your brother reincarnated,’ Elise Estrada says

Survey finds doctors worry supplies of flu vaccine, PPE will lag demand

Canadian health officials have said additional flu vaccines have been ordered to meet expected demand

Most Read