Film commission rebranded as creative commission

The name change signals a shift from a film and TV industry focus, to one that includes music, publishing, digital and interactive media

The Chilliwack Film Commission is now the Chilliwack Creative Commission. The name change points to the shift from an exclusive focus on film and TV industry

From sprawling acres of farmland to the streets of historic downtown, Chilliwack has become a go-to location for major film shoots.

The Chilliwack Film Commission has just been renamed and rebranded as the Chilliwack Creative Commission to broaden its horizons even further.

The name change points to the shift from an exclusive focus on film and TV industry, to a broader one that includes music, publishing, digital and interactive media, said Tim McAlpine, CEPCO representative on the the Creative Commission.

McAlpine told council at a recent meeting at city hall that Chilliwack has proven to be an attractive filming location for major motion pictures, television series and commercials.

“Our scene-stealing locales, combined with CEPCO’s and the City’s responsive staff, have given Chilliwack a fantastic reputation with

location managers and scouts in the B.C. film industry,” McAlpine said.

When a film crew rolls into Chilliwack, there are ample economic spinoffs. They sometimes shoot with Chilliwack’s buildings and facilities in the background for both small and large productions alike.

“They compensate our merchants, they eat in our restaurants

and they stay in our hotels.”

Sometimes the film crews do something “wild” like temporarily paving a corn field to film a commercial starring the ghost of Steve McQueen driving a Ford Mustang.

“Downtown in particular has been a focal point of many TV series and movies.”

Wellington Avenue in downtown Chilliwack figured prominently in the Sci Fy show Eureka.

But the film industry can be very cyclical and is very dependent on the relationship between the Canadian and U.S. dollar. The Film Commission saw the need to look for more varied creative industry opportunities and hired consultants Nordicity to map out a “Creative Industry Positioning Strategy” for Chilliwack in 2012.

The rebranding of the Creative Commission, is part of that effort and the consultant’s research really gave CEPCO “a glimpse into Chilliwack’s under-the-radar creative industry,” he said.

The Creative Commission will be a sub committee of Chilliwack Economic Partners (CEPCO), and has its own new logo.

The creative industry they’re talking about includes commercial video and film production, web development, performing arts, computer animation and more.

“It really showed the committee that there are a number of individuals and companies that call Chilliwack home and are exporting their

creativity far beyond our city limits,” said McAlpine.

The strategy pointed to the need for the Film Commission to re-evaluate its role, and the potential was recognized for it to become “the catalyst” to connect the local creative community.

“We want to surface and connect these creative individuals and enterprises that are largely working independently,” he said.

And, it’s not just Chilliwack that’s starting to look beyond film.

The BC Film Commission recently rebranded itself as Creative BC.

So while the plan is still to attract the film industry to Chilliwack as it has for 16 years, there’s also a plan to “turn inward” and look at some home-grown talent.

“To celebrate this shift, we are planning an event — a Sweet 16 party if you will.

“It will be fast-paced, insightful and inspirational and I would like to invite the mayor and council to attend, as well as the general public!”

PechaKucha 20×20 is a free event. The audience will be flashed 20 images, each for 20 seconds. The speakers will talk along to the images.

PechaKucha 20×20, is on October 22 from 7 p.m. to 9 p.m. at the UFV Atrium at Canada Education Park.

RSVP and reserve a seat for PechaKucha 20×20 by registering at bit.ly/creative chilliwack

jfeinberg@theprogress.com

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