An illuminated truck has been seen driving around downtown Victoria. (File contributed/ Reddit, ScotchityScotch)

Driver gets $109 ticket after truck with TV-sized advertisements seen in Victoria

The MVA has restrictions on illuminated signs to minimize distracted driving

Locals may have noticed a garish vehicle driving in downtown Victoria last week: a delivery truck plastered on three sides by screens emitting an advertisement.

The advertisement was for a rheumatoid arthritis drug called Simponi Golimumab, likely in town to accompany a conference held by the Canadian Rheumatology Association (CRA) from Feb. 26-29.

A photo of the truck was posted online, causing many people to question the safety of it as a distraction to other drivers.

ALSO READ: What exactly counts as distracted driving in B.C.?

Black Press Media reached out to the CRA about the ads, which were apparently not condoned by organizers.

“I can confirm that the CRA Annual Scientific Meeting sanctioned events are only taking place on site at the Fairmont Empress and Victoria Conference Centre,” said Kevin Baljnauth, marketing and communications manager with the CRA in an emailed statement. “Any digital mobile advertising is not sanctioned by the CRA or part of our meeting’s scientific agenda.”

Besides being bright and tacky, the ad truck is completely illegal under B.C.’s Motor Vehicle Act.

ALSO READ: Loose pets in the car can cost $109 fine, says Saanich cop, plus ICBC point

“Section 4.27 of the B.C. Motor Vehicle Act Regulations sets out the conditions for the use of an illuminated sign on a vehicle. These conditions are in place to ensure that illuminated signs do not cause drivers of other vehicles to be distracted by the bright light emitted from these signs,” said the Ministry of Transportation in a statement to Black Press Media.

“In this particular case, the vehicle is operating with three illuminated signs (one on each side, one on rear). This operation is contrary to the regulations which allow for only one illuminated sign on a vehicle. For reference, the regulations allow for one sign that must be mounted on the roof of the vehicle, must be illuminated only to the sides of the vehicle and not to the front or rear, and the illuminated sign must not be more than 3,000 cm squared on each side.”

Members of the ministry’s Commercial Vehicle Safety and Enforcement (CVSE) branch tracked down the vehicle to enforce the laws, fining the driver $109.

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

distracted driving

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Free transit will be offered in Chilliwack on election day, October 24. (Chilliwack Progress file)
Free transit for Chilliwack voters on provincial election day

Free service will be offered all day on October 24 by the City of Chilliwack and BC Transit

Signs at a new COVID-19 testing and collection centre at 14577 66th Ave. in Surrey. It was relocated from an urgent primary care centre near Surrey Memorial Hospital. This new centre allows for up to 800 tests per day, which is 550 more than the previous centre, according to Fraser Health. (Photo: Lauren Collins)
More than 200 new COVID-19 cases linked to Fraser Health region: Dr. Henry

Provincial health officer appeals to people to keep gatherings small

Chilliwack Legion branch four president Sharon Churchill at the Vedder Cenetaph, which would normally be packed with 2000-plus people on Remembrance Day. But this year, Nov. 11 ceremonies here and at the downtown cenetaph will be significantly scaled back. (Eric J. Welsh/ Chilliwack Progress)
Chilliwack Remembrance Day ceremonies scaled back due to pandemic

There will be ceremonies at both cenetaphs, but with far less people attending than usual

Chilliwack-Kent 2020 provincial election candidates, clockwise from bottom left, Kelli Paddon (NDP), Eli Gagne (Libertarian), Jeff Hammersmark (Green), Jason Lum (Independent), and Laurie Throness, who began the campaign as a BC Liberal but left the party on Oct. 15. (Submitted)
OPINION: Every vote counts with election uncertainty in Chilliwack and Chilliwack-Kent

For the first time in a long time there could be very close races in both local ridings

Jodie Fedun said her brother Jarrett Whitford hasn’t been heard from since early September, and his bank card was last used in Hope. (Submitted/Facebook photo)
Police spot missing Alberta man on video, in Hope

Family have not heard from Jarrett Whitford, 31, since early September

Actor Ryan Reynolds surprised a Shuswap family with a special birthday message to their son who was worried he’d be alone on his 9th birthday on Nov. 24. (Tiffanie Trudell/Facebook)
Ryan Reynolds text almost gives away Shuswap boy’s birthday surprise

Deadpool actor helps remind eight-year-old Canoe resident he’s not alone

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Most Read