Chilliwack school district ponders selling naming rights for profit

A request by GWG to rename its sports field after a service club for sponsorship funding was debated among Chilliwack trustees Tuesday.

If G.W. Graham middle secondary is granted its wish of naming its sports field the GWG Rotary sports field, a precedent could be set.

At Tuesday’s school board meeting, Chilliwack trustees were presented a request from the school to rename the field after the local service club in an effort to offset the costs of the new football program.

But the question trustees wrangled with: Do they want their schools to be commercialized with outside advertising.

If the school partners with the Chilliwack Rotary Club, the organization’s sponsorship would include $10,000 for the football program. In exchange, Rotary would receive naming rights of the field and signage.

While schools and their separate facilities in Chilliwack have been named after influential leaders of the community – some of which include G.W. Graham, F.G. Leary, A.D. Rundle,  McAstocker Theatre, and J.Y. Halcrow Gymnasium – no facility has been named after a business, organization, or service club.

Superintendent Michael Audet called it a “complex issue” as the school district does not currently have policy in place for advertising on school grounds.

Trustee Barry Neufeld was in support of the sponsorship, believing it would encourage more students to become better social citizens and get involved with the different service clubs in Chilliwack.

However, trustees Silvia Dyck and Walt Krahn were a little more cautious.

“Typically naming has been done for folks who have done great things for education,” said Dyck. “This needs a bigger conversation.”Krahn agreed, adding it “behooves” the school district to have a well-established policy in place regardless of what is decided.

The request was referred to the board policy committee for consideration.


“What’s next? Make all public officials & public employees wear McSuits to work and drive Double-Double-mobiles?” ~ @richardajabu

“Should schools sell or give away naming rights? Slippery slope? What do you think?” @pattibacchus

“I say keep private interest funding out of public realm…” @NicoleBensonVan

“If it means not exhausting my parent community for every nickle and dime to pay for tech upgrades, it’s worth a look.” @tech4ed88

Just Posted

Rescue boat theft marks third in 3 years for Agassiz-based SAR team

Eight-metre Spirit of Harrison rescue vessel was stolen Friday night, found Saturday morning

CRA scam the email edition targeted the Mounties in Chilliwack

Fraudsters claim to be from the Canada Revenue Agency but the CRA never operates this way

COLUMN: Student voices give me hope for the future

Student Caleb Pennington wanted to know why something was taken off the agenda. So he asked.

Chilliwack newcomers celebrate multicultural community

Local Immigration Partnership helping new Canadians and refugees settle into new life

VIDEO: Rubik’s Rumble a hit at Chilliwack middle school

Students fill gymnasium for first annual tournament focusing on popular puzzle toy

VIDEO: Gun enthusiasts fill Chilliwack venue for antique show

Collectors, proud owners and vendors took part in the event that approaches half a century in age

Federal government seeks public feedback on pedestrian safety

What safety measures do you think need to improved for pedestrians and cyclists?

4 facts to ring in St. Patrick’s Day

What do you really know about the Irish celebration?

Experts urging caution as rabbits die by the hundreds in B.C. city

Province of B.C. confirms more positive tests for rabbit haemorrhagic disease

Canucks snap scoreless streak but fall short in 5-3 loss to Sharks

Swiss forward Timo Meier nets two, including the game-winner, to lead San Jose

Search continues for 10-year-old Montreal boy missing since Monday

Montreal police said they are exploring every possibility in search for Ariel Jeffrey Kouakou

Airline passenger-rights bill claws back protections for travellers: Advocate

Bill C-49 would double tarmac delays, scrap compensation for flights affected by mechanical failures

Canadian research vessel to explore 19th Century shipwrecks

Commissioned this week in Victoria, the RV David Thompson is Parks Canada’s newest vessel

UPDATED: ‘New wave’ of anti-pipeline protests return to Trans Mountain facility

About 100 demonstrators with Protect the Inlet marched to the Burnaby terminal Saturday

Most Read