How do you showcase a stellar city like Chilliwack with so many diverse and appealing characteristics?
You capture the passion people have for it.
That was the challenge taken up by Chilliwack Economic Partners Corporation (CEPCO) in positioning Chilliwack in a fresh marketing campaign as a great place to live, work and invest.
Built around the tagline: ‘Better for Business, Better for Life,’ the new branding effort is meant to convey a powerful but simple message about Chilliwack.
“We wanted to avoid having a tagline with a narrow description of Chilliwack,” said Brian Coombes, CEPCO President. “Our marketing efforts will build on this brand to showcase the many reasons why Chilliwack is better for business and better for life.”
The sites are a treasure trove of information for attracting business investment, as well as new residents and workforce for local businesses.
“This marketing project has been a collaboration with many different local companies that have provided video, design, and photography services,” said Netty Tam, CEPCO Manager of Business Development.
“With their help we have been able to showcase Chilliwack in a memorable and inviting way.”