Beer pitcher cost cut as province revises minimum liquor prices

Initial rules did not meet expectations, admits liquor reform czar John Yap

B.C.'s 'Happy Hour' upset some customers

The province has adjusted its new minimum prices for alcohol in the wake of criticism over the rollout of new rules allowing “happy hour” discounts.

A new category for draft beer creates a minimum charge of $12 for a 60-ounce pitcher – down from $15 previously announced – or $0.20 per ounce for large volumes over 50 ounces instead of $0.25, which still applies to smaller glasses and pints.

“Upon reviewing B.C.’s minimum prices, we realized they weren’t on par with consumers’ expectations and we took action to find a fair compromise that still upholds B.C.’s high standards for health and safety,” said MLA John Yap, who heads the province’s liquor policy reforms.

The new regulations let bars and restaurants charge lower prices for selective times or occasions, but forced some low-price establishments to raise prices to match the new minimums.

That will still be the case for pints in some locales – bars that had charged less than $5 must raise their prices to that minimum for 20 ounces.

The province has also increased the minimum price for spirits from $2 to $3 per ounce.

Addictions experts had called for higher minimum pricing to reduce health and safety risks to drinkers.

Alliance of Beverage Licensees executive director Jeff Guignard supported the spirit price increase in the interests of public safety, noting a patron previously could have bought five single-ounce shots for $10.

But he said the lower minimum beer pitcher price of $12 against a minimum 20-ounce pint price of $5 may encourage over-drinking and intoxication.

“You’re more likely to start sharing pitchers than you are to buy individual pints,” he said.

Provincial regulations limit a single serving of beer to 24 ounces, so pitchers can’t be ordered by a lone patron.

But Guignard noted it’s harder for a server to track how much patrons are drinking when they’re ordering beer by pitchers instead of glasses.

“You don’t know if a particular person has had one pint or had the entire pitcher.”

The new minimums mean little for bars and restaurants that charge higher prices already.

Guignard senses a “rural-urban divide” in which many Interior bars charging lower prices than the new minimum will have to raise prices, while that won’t generally be the case in much of the Lower Mainland, outside of parts of Vancouver.

He said the industry now hopes for stability and certainty.

“This is now the third time they’ve changed minimum pricing,” Guignard said. “It’s all a bit confusing and annoying.”

Lower prices can be selectively offered for “ladies night” specials or “team night” for players in uniform. Minimum prices do not apply to catered events, or special occasion licences.

 

 

New BC Happy Hour Prices

 

Just Posted

Body found believed to be missing Chilliwack senior with dementia

Police says case is now in the hands of the coroner

Mammoth sturgeon catch was ‘a fish of a lifetime’ for Chilliwack guide

Sturgeon was so enormous it tied for largest specimen every tagged and released in the Fraser

Chilliwack’s Riley Ashley unstoppable as Team BC wins baseball gold

Ashley clubbed six homeruns at the U-13 National Western Championships in Cloverdale.

Chilliwack’s Jude Hall selected for T12 baseball tournament

The Toronto Blue Jays Baseball Academy hosts the annual showcase event at Rogers Centre in Toronto.

Motorists urged to use caution as Ride to Conquer Cancer rolls through Chilliwack

Thousands of cyclists will be heading through Chilliwack this weekend as part of cancer fundraiser

Pickle me this: All the outrageous foods at this year’s PNE

Pickled cotton candy, deep-fried chicken skins, and ramen corndogs are just a start

New study suggests autism overdiagnosed: Canadian expert

Laurent Mottron: ‘Autistic people we test now are less and less different than typical people’

B.C. father tells judge he did not kill his young daughters

Andrew Berry pleaded not guilty to the December 2017 deaths

Trans Mountain gives contractors 30 days to get workers, supplies ready for pipeline

Crown corporation believes the expansion project could be in service by mid-2022

Fraser River sea bus proposed to hook into TransLink system

Maple Ridge councillor just wants to start discussion

Rosemount cooked diced chicken linked to listeria case in B.C.

The symptoms of listeria include vomiting, nausea, fever, muscle aches

B.C. seniors allowed more choice to stay in assisted living

Province doesn’t need to wait for a complaint to investigate care, Adrian Dix says

Retired B.C. fisherman wins record $60M Lotto Max jackpot

Joseph Katalinic won the biggest Lotto Max prize ever awarded

Most Read