B.C. museum bites back at fast food giant

Greater Vernon Museum’s social media rant on McDonald’s advertisement gets noticed

Gabriel Newman was offended by the ad. So were other staff members at the Greater Vernon Museum and Archives.

Newman, the museum’s education coordinator, heard an ad on a Vernon radio station from fast food giant McDonald’s, saying spending $5 on a McDonald’s lunch was much better than spending $5 at a museum.

Newman posted his disgust with the ad on social media.

“I just think it was off-base,” said Newman. “We’re a non-profit organization. Don’t pick on non-profits.”

The advertisement – which was pulled by McDonald’s Canada late Thursday morning – featured a narrator saying you can get a museum tour for $5, followed by a woman playing a role of a museum tour guide and saying, ‘there were dinosaurs and then there weren’t. OK, then, exit through the gift shop.’

The narrator returns to inform listeners they could spend their $5 on a kid’s meal with a hamburger, fries and drink at participating restaurants.

Newman was interviewed by CBC Radio Thursday morning.

“I’m not sure what museum they (McDonald’s) were talking or thinking about,” he said. “I don’t think they’ve been to a museum.

“It implies that a museum is expensive, or a luxury item. I’m worried somebody that’s never been to a museum will think it’s out of their reach, and $5 really isn’t a lot.”

Related: MICHAELS: Bad McAd leaves a bad taste in my mouth

Part of the problem for Newman and the Greater Vernon Museum and Archives is the timing of this.

The ad came out the same week the museum started charging an admission fee for the first-time ever.

“It used to be admission by donation but now it’s $5,” said Newman. “But that’s good for all day.”

Numerous museums across the province shared in his outage of the ad.

“A museum is a place to learn about culture, history, traditions, and so much more. Comparing something like a $5 value meal to the value of education and intellectual growth is quite disheartening; however, we are encouraged to see that McDonald’s reacted so quickly in pulling this ad and apologizing to all Canadian museums,” wrote the Kelowna Museums Society.

Greater Vernon Museum and Archives is also working toward building a new facility. It houses an extensive history of the city and surrounding areas.

Just heard a McDonald's advertisement on 105.7 Sun FM Vernon inferring spending $5 at a museum was a waste of money when…

Posted by Greater Vernon Museum & Archives on Tuesday, January 9, 2018

The Canadian Museums Association (CMA) learned of the offending ad Wednesday and immediately contacted McDonald’s requesting the ad be removed. CMA also requested that McDonald’s consider beneficial ways to work with the museum sector.

McDonald’s Canada has apologized to Canadian museums.

Ben here in the office just got off the phone with McDonald's Canada's Communications team and has confirmed the ad in…

Posted by BC Museums Association on Thursday, January 11, 2018

To report a typo, email:
newstips@vernonmorningstar.com
.


@VernonNews
roger@vernonmorningstar.com

Like us on Facebook and follow us on Twitter.

Just Posted

Chilliwack art show fundraiser, One Foot by One Foot, helps mental health community

Sales from Chilliwack Visual Artists Association show benefit two local charities

Excel Martial Arts raises more than $5,000 for family of Chilliwack man killed in workplace accident

By-donation fundraiser event helps wife, three children of 28-year-old Nathan Appleton of Chilliwack

Seven Days in Chilliwack for the week of Dec. 17

A list of community events happening in Chilliwack from Dec. 17 to 23

Chilliwack Lions Club has a new place to call home

After more than five years without a headquarters, Chilliwack Lions Club moves into new hall

Sardis Falcons top Heritage Woods in field lacrosse opener

The Falcons rallied from a halftime hole to take a big win on the road in Port Moody.

REPLAY: B.C’s best video this week

In case you missed it, here’s a look at the replay-worth highlights from this week across the province

Microscopic parasite found in Prince Rupert water affecting thousands

More than 12,000 residents affected by the boil water advisory issued Dec. 14

Trudeau lashes out at Conservatives over migration “misinformation”

Warning against the “dangers of populism,” Trudeau says using immigration as a wedge political issue puts Canada’s future at risk.

B.C. hockey coach creates ‘gear library’ to remove cost barrier of sport

Todd Hickling gathered donations and used gear to remove the cost barrier for kids to play hockey.

Canada’s ambassador meets with second detainee in China

Global Affairs says John McCallum, Canada’s ambassador to China, met with Spavor Sunday

‘They’re coming:’ Flying cars may appear in urban skies by 2023

Air taxis will number 15,000 and become a global market worth $32 billion by 2035

B.C. VIEWS: Andrew Wilkinson on taxes, ICBC and union changes

Opposition leader sees unpredictable year ahead in 2019

5 tips for self-care, mental wellness this holiday season

Ministry of Mental Health and Addictions urging British Columbians to prioritize self care through festive season

Rescued B.C. cat with misshapen legs in need of forever home – with carpet

Mirielle was born with misshapen back legs and after a tough life on the streets, is looking for a forever home.

Most Read