For Rahul Ajwani, standing behind the counter of his parent’s store in Chilliwack is a privilege.
“I get to share an entire city’s emotions — it’s not just about selling products. People come in to find food for birthdays, backyard barbecues and even sad occasions, and we get to help them,” he says.
The prepared meals at M&M Food Market were a hit for Mother’s and Father’s Day this spring, and Ajwani loved getting a front-row seat to many small acts of kindness from behind the counter.
“Kids came in looking for meals to give their parents breakfast in bed, and parents bought gift cards for grandparents. It’s great to see the store helping a wide range of ages,” he says. “I’m glad we can enable kids, who feel so proud to be able to do something for their family. And help make sure the parents get a good meal!”
Customers love the product, the Ajwanis love their customers
Rahul and his parents Manju and Naresh emigrated from India and love seeing how North American families share household duties, particularly through this year’s pandemic.
“Teenagers have come to the store to pick things up for grandparents who can’t leave the house. I saw one young kid who was so darn cute — he was six or seven years old, holding products for his mother, opening freezer doors for other customers,” Ajwani says. “I think there’s huge family bonding happening through the pandemic, especially between grandparents and grandchildren.”
When the Ajwanis took ownership of the Chilliwack M&M Food Market customers were already loyal to the store, which has served Chilliwack for over 21 years.
“The reason they’ve come every single week for 20 years? The bond they have with the product,” Ajwani says. “Customers are in love with the product, we’re in love with the customer.”
Healthy, safe, nutritious
Ajwani says during the height of anxiety around the pandemic this spring he was proud to see his parents’ dedication to the store, day after day.
“Everyone was scared, particularly because we understood so much less about how the virus worked. But my parents said ‘we have to go, people need to eat!’”
M&M Food Market flash-freezes their meals to lock in nutrients and flavour, and maintains safe cooling through transportation and delivery to keep meals fresh, so even during a pandemic you can trust the quality. Their food is free of artificial flavours, colours and sweeteners.
Shop online for appetizers, soups, mains and more at mmfoodmarket.com, or read up on recipes and find meal inspiration. Stop by the store at #2 45609 Luckakuck Way in the Cottonwood Mall for great service from Rahul, Manju and Naresh Ajwani. Open Monday to Friday from 9:30 a.m. to 8 p.m., Saturdays from 9 a.m. to 7 p.m. and Sundays from 11 a.m. to 6 p.m.