When you bring together the right people with the right product, in the right place, good things happen.
It’s a truth the crew at Chilliwack Ford have embraced wholeheartedly – from the owners to the management team to the sales staff – and the results are clear.
For the first time, the Yale Road dealership led the entire province in New Retail Ford Sales in 2020, narrowly taking top spot by only 4 units.
“When you combine the team we have and the product we have with the growth of our community, it’s really all come together,” says Chilliwack Ford General Manager Paul McManus.
In fact, the dealership has been building to this moment over the last nine years.
In 2012 Chilliwack Ford ranked 22nd among B.C. Ford dealerships in new retail sales, climbing to the No. 2 spot in 2019 before driving into victory square in a year unlike any other.
“We’re only the third dealership to take the top spot in BC in the last nine years,” McManus says.
“To come from where we were a number of years ago to No. 1 today is a credit to our team,” McManus says.
It’s all about the people – and their approach
Having a sales team committed to the customer experience comes from the top. McManus credits Chilliwack Ford owner Scott Blankley, who supports his staff both in their client relationships, and by keeping a substantial inventory on hand, so that customers have a chance to see and experience the vehicles they want to drive home.
A commitment to the growing Chilliwack community has also meant supporting young soccer enthusiasts at the Chilliwack Football Club, and the recent Chilliwack Family YMCA renovations, in addition to numerous other community partners.
“We have this core group of leaders that demonstrates to the team, ‘This is how you do things.’”
“We pride ourselves on being a fun and relaxing place to do business, and over the last number of years, we’ve solidified our core team and added a few key people who really embrace our philosophy of transparent, customer-first service.”
The community seems to appreciate that approach, according to both repeat clients and those referred by friends and family.
“We’ve heard many times over the years that people find it a relaxed place to buy a vehicle.Many of us have been here for years and we’re invested in making sure the customer experience is one that has people coming back, and sharing that positive experience with their friends and family.”