The rebirth of the hotel property as the Coast Chilliwack Hotel almost three years ago had an undeniably positive impact on Chilliwack.
In its water side setting adjacent Salish Park it reopened triumphantly in August 2009 after a complete redesign and major upgrade.
That set the tone for a bright future.
Since then, the Coast Chilliwack has become an award-winning regional destination, thanks in large part to the extensive $5-million renovation and some strategic marketing under Coast general manager Joey Beltrano, 39.
Beltrano is also the chair of Tourism Chilliwack. He also sits on the regional tourism body, Vancouver Coast & Mountains.
“I am grateful each and every day to live in a community that is the ‘great outside’ and I am grateful to lead a talented team of over-achievers.”
The Coast partnered with CEPCO, Tourism Chilliwack, Sto:lo Nation, Chamber Commerce and the City of Chilliwack.
“Our partners have been instrumental in our success as the community hotel.”
He feels honoured to be a Rotarian with the MT Cheam Rotary Club of Chilliwack and appreciative in general to have so many opportunities to give back to the community.
Times have been tough, how are is the Coast doing?
“We have a fabulous team and product so were ok, that being said, in uncertain economic times we need to stay the course and stay focused. We have to watch every penny.”
Ask him why Chilliwack was chosen as an investment site for the Coast group, he says: “Chilliwack’s location as the gateway to the Fraser Valley, a short distance from three border crossings, makes it an ideal destination for leisure and business travellers.
“At a time when meeting planners and travel agents are striving to provide value for every dollar spent, the Coast Chilliwack Hotel is now recognized as a preferred destination for industry conferences and events.”