Should companies take a public stance on racism, sexism?

About half of Canadians think so, according to a recent Ipsos survey – just one month after Nike puts focus on Colin Kaepernick

Companies are no longer in the clear when it comes to avoiding social issues, as a new poll suggests that more than half of Canadians calling for corporations to take a stance on sexism and racism.

According to the Ipsos survey, published last week, 54 per cent of Canadians support companies taking a public stance – more than double those that don’t. Meanwhile, roughly 26 per cent said they were neutral on a company’s decision.

The poll comes one month after Nike took a gamble in associating with ex-NFL quarterback Colin Kaepernick – a decision business analysts has said paid off with increased sales figures. That’s despite some former Nike customers taking to social media to participate in a #justburnit campaign which involved people burning and cutting the logo off their shoes.

READ MORE: Colin Kaepernick’s Nike deal prompts #justburnit reaction on social media

READ MORE: LeBron says in Kaepernick reference: I stand with Nike

But long before Kaepernick took a knee to protest, Ipsos pollsters say younger Canadians were looking for a greater focus on social issues.

“They rank ‘social inequality’ as a top concern; support fairness and equality regardless of sexual orientation, race or gender, and say there are other ways they can get involved in society beyond voting,” the Ipsos survey findings read.

When asked if companies should take a public position on social issues like racism or sexism, men and women were both split with 54 and 55 per cent agreeing, and 22 and 17 per cent disagreeing.

By age, millennials were most in favour, with 57 per cent agreeing and 19 per cent disagreeing. Roughly 54 per cent of baby boomers agreed, with 20 per cent against the idea. While 50 per cent of Generation X respondents supported the move, 29 per cent remained neutral.

By province, B.C. and Atlantic provinces were most in favour, at 58 and 61 per cent.

Meanwhile, Alberta respondents were least likely to support companies in their public stance on social matters, at 49 per cent.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Rainstorm drenches Lower Mainland as snow falls on the Sea-to-Sky

Heavy rains, snow expected till Friday morning

DFO confirms that investigation of fish habitat destruction in the Fraser River is underway

Conservation and Protection reps ordered Herrling and Carey Island owners to take corrective action

Hope rescue crew remove man pinned in semi-truck on Highway 3

Tuesday night rescue was swift, with the man removed safely from the truck within an hour and a half

Chilliwack Chiefs get Daniel Chenard back in action

The top goalie in last spring’s RBC Cup missed the first half of the season rehabbing after surgery.

UFV students raise money to keep ‘nicest’ person in Abbotsford

Foreign student struggles to pay for schooling after Trump withdrawal from Iran deal

Man caught on camera allegedly trying to defraud ICBC

Auto-insurer warns B.C. drivers to record info after crashes

5 to start your day

Torched-SUV victim from Surrey ‘had the purest heart,’ TransLink will bring free WiFi to buses, SkyTrain and Seabus by 2020 and more

‘People talk about deep sadness:’ Scientists study climate change grief

Some call it environmental grief, some call it solastalgia — a word coined for a feeling of homesickness when home changes around you.

As protectors abandon Trump, investigation draws closer

Cohen was sentenced Wednesday to three years in prison for an array of crimes.

Senate delays start of sittings in new home, delaying start of broadcasts

The Senate and House of Commons are moving into temporary homes for the next decade as a result of long-planned and badly needed renovations to the Centre Block.

UK leader seeks EU lifeline after surviving confidence vote

EU leaders gather for a two-day summit, beginning Thursday, which will center on the Brexit negotiations.

Snowfall warning for Coquihalla, B.C. highways

It’s another wintry day for B.C. highways

Man climbs tree to evade police after Surrey RCMP called to domestic dispute

The man was 60 feet up the tree for hours, according to a Black Press freelancer at the scene

French police try to catch attack suspect dead or alive

Local authorities increase death toll to three, including 13 wounded and five in serious condition

Most Read