The Echo Room Night Club is evolving in its fourth year with a little something they're calling, Live Nights at the Echo Room.
"It's time to bring back the live cover bands and get them on stage a bit earlier so people can come out and dance on the weekends," says Echo Room owner Dan Brooks.
There's an early evening void at the club between 9 p.m. and 11:30 at night that they're hoping to fill.
"We're saying to people, why not come out and enjoy a night out like you used to," says Brooks, addressing a slightly older demographic than Echo has attracted until now.
"We're going to try it and if get a good response, we'll carry on. It's all about entertaining people downtown," he says.
They're working with an agency to bring in some of the best cover bands in B.C., but they'll be open to hearing from local original bands as well from Chilliwack.
Here's the schedule of live music for the next while. They're kicking things off on July 26-27 with The Remedy, which plays covers and top hits.
"The club is evolving. Bars need to change it up periodically we have to acknowledge that."
"The public wants to be entertained. The kids are always on cell phones texting, wondering where the crowds are at."
He figures it will be a great addition to the club.
Echo Room opened in 2009 at the Main Street location and have been attracting the 19-27 year old market.
"We've had a strong hip hop crowd but I don't want us to be one dimensional."
They're looking for something to bring in the 30 to 40s and 50s. Like everything from Nickelback tunes to Lady Gaga.
"With some Top 40 bands and DJs we'll offer the best of both worlds. We'll be playing the music that some of our clientele used to listen to and dance to."
In between sets, the DJs will spin tunes of today.
The music styles Echo will be booking for the stage, will range from country pop and reggae, to Top 40 - 80s/90s retro music.
"That's going to be the range. Now we're going to try those genres.
They're reaching out to the crowds they figure are out there, who feel they're too old for the club scene and the late night life.
"Maybe some of the music hasn't been age friendly. We're going to try something new."
A couple of early live performances are on deck for later this summer, meaning from 9 p.m. to 11:30 p.m. windows of music, include Tarl, The Special Ts and guest on Aug. 17, and then on Aug. 24, it's Little India, Bridge to the City and guest.
On Aug. 9-10 get ready for Hey Stewey. Check them out on Facebook.