From left

‘Reckless’ teens start small revolution in Chilliwack

PARK incorporates skateboarding and art with changing the world, and helping others and the environment.

In front of a house on a short, quiet street in Sardis sits a curved skateboard ramp with ‘Park’ written on it and an arrow pointing towards the back of the house. Tucked in behind the house, surrounded by trees and greenery, stands a treehouse.

This is PARK.

It’s not a park. It’s PARK Lifestyles Inc., a new business founded by four 17- and 18-year-old Chilliwack teenagers — Max Gardner, Lucas Parry, Devin Brandreth and Davis Graham.

PARK stands for Public Affiliation of Reckless Kids, and it’s a lifestyle brand focused on creating products such as clothing, skateboards, music and art made by individualistic kids who are following their own paths.

“We were talking last March to see if we could start a small revolution in Chilliwack,” says Davis.

That got Max thinking.

In three days Max came up with the idea and concept for PARK. At the beginning of January, he approached his three friends and together they put together a rough draft of a business plan in a week.

Before they even had their treehouse storefront known as ‘the den’ set up, they started telling their friends at Sardis secondary about PARK, and word quickly spread from there.

By opening day, on March 1, a flock of Chilliwack teenagers descended on the backyard. They were eager to get their claws on some PARK clothing.

“It was pouring rain and people were lined up before doors even opened at 3:30 p.m. on Friday,” says Max. “We broke even within the first hour of opening the doors. In the first 15 minutes we sold out of all of our mediums in the store,” he adds.

Not only that, but they sold out of everything in the first five days. They had to reorder more product.

But why such a big hype about clothing with a picnic table logo and “Public Affiliation of Reckless Kids” printed across the front?

It’s not just teenagers having an influence on their peers, or kids marketing to other kids. They’re doing more than that.

“With PARK we are incorporating everything we love to do, like skateboarding, music, art, changing the world, and trying to give back,” says Max.

They aren’t trying to give back, they are giving back.

A portion of their profits are put towards helping other people. Last month they sent five first-aid kits to Ghana, Africa. The kits were purchased from SafetyFirst Worldwide, and that company then matched PARK’s donation by sending five kits to Haiti.

Thanks to connections through family and friends, the guys at PARK are able to do work in west Africa and Haiti and eliminate the middleman, allowing 100 per cent of their donated funds to go directly to the first-aid kits.

“We are a corporation without greed. We want to make other corporations look bad, and we are really going up against greed,” says Davis.

They also have plans to put money towards national parks. Giving financial support to Canada’s parks is something all of them can connect with since parks are where the roots of their friendship sit.

“We all used to hang out at a park, and that’s where the name came from,” says Max.

Their love of parks and of Chilliwack is what PARK Lifestyle Inc. is based on.

“There’s a lot of talent and goodness in Chilliwack, and people don’t realize it,” says Davis. “We are bringing out the potential in Chilliwack. We are living in such a beautiful place and we want to share that.”

Davis is the artist in the group. He created the company logo which is on all of the products (T-shirts, hoodies, hats, stickers, crew necks, and girls v-necks), plus he’s livened up the inside of the PARK store with large murals on the walls and ceiling.

Max takes care of the business side of things, such as meetings, marketing and sales. Lucas is also part of the marketing and sales, plus he’s designing an old-school skateboard, known as a shortboard, which will become part of PARK’s product line. Devin is the organizer and ensures everything runs smoothly.

Three of them — Max, Lucas and Devin — are finishing their Grade 12 year at Sardis. Davis graduated last year.

Their short-term goal is to have an all-ages music festival featuring local bands this summer. Their big goal is to have a store in the new Abbotsford mall that’s currently under construction.

“If you put your mind to it and time into it, it can actually come true,” says Max. “None of this would have happened if one of us dropped out. We all share the dream.”

The PARK den is located at 45411 Jewel Ave. and hours are Mondays and Fridays from noon to 8 p.m., and Sundays from noon to 5 p.m. They accept cash only in the store.

You can also shop online at Check them out via social media on Facebook, Twitter and Google Plus. More info:, Max: 604-845-5139, Lucas: 604-316-9159.

Their promo video (above) already has more than 10,000 views on YouTube.

Just Posted

Chilliwack man feeling helpless about puppy stolen while at church

Evidence of neighbour trespassing and accusing him of dog neglect not enough for RCMP

RCMP ask for help to locate missing Chilliwack man

Kyle Travis Neil travelling in a red, Ford F250 and he maybe be in need of medical attention

UPDATED: Chilliwack councillor’s expenses being sent to the RCMP

Decision to have expenses audited and shared with RCMP taken at special meeting of council

Risk of thunderstorm this afternoon for Vancouver Island and Lower Mainland

A special weather statement calls for heavy rain and wind over the next 48 hours

Update: Search called off for missing plane between Edmonton and Chilliwack

Search efforts were concentrated along the Highway 5 corridor between Valemount and Kamloops

VIDEO: Neighbours fear impact of B.C. tent city residents

Greater Victoria residents opposed to campers voice concerns at provincial campground

Extradition hearing set for Lower Mainland developer accused of fraud

Mark Chandler will go before the B.C. Court of Appeals early next year.

CUTENESS OVERLOAD: 2 sea otters hold hands at the Vancouver Aquarium

Holding hands is a common – and adorable – way for otters to stay safe in the water

B.C. teen with autism a talented guitarist

Farley Mifsud is gaining fans with every performance

Yukon man facing new attempted murder charge in B.C. exploding mail case

Leon Nepper, 73, is now facing one charge each of aggravated assault and attempted murder

B.C. man who left hospice to run in upcoming election dies

A week after leaving hospice to go to city hall to declare his candidacy, David Hesketh has died.

Tilray Inc sees $10-billion in market cap go up in smoke

Tilray’s share price closed at $123 US on Friday, a decline from its intraday peak of nearly $300 US earlier in the week

Breast density to be included in mammogram results across B.C.

The information is crucial in proactively reducing the risk of breast cancer, doctors say

Canada to boost support for riskier forms of renewable energy: minister

A $30-million contribution to a $117-million tidal project hopes to harness the immense power of the Bay of Fundy

Most Read