Moms who nurse are invited once again to join in the Chilliwack Breastfeeding Challenge, taking place Sept. 30 at the Neighbourhood Learning Centre.
Breastfeeding moms from Chilliwack and the Fraser Valley will gather for the 17th annual challenge, to participate in an international “latch-on” competition. There are sites all over the world competing for the title, which Chilliwack has managed to snag a few times in the past.
The event takes place as part of the celebration of World Breastfeeding Week in Canada. The Quintessence Breastfeeding Challenge began in 2001 in B.C., with 856 children at 26 sites. Last year, Chilliwack had 156 babies breastfeeding simultaneously, putting the city in first place in North America and second in the world. In 2015, Chilliwack had 133 babies participate, and in 2014, the city had 213 babies participate putting Chilliwack in first place worldwide that year. The annual challenge strives to increase public awareness of the normality of breastfeeding, the benefits to mother, child and community and the ways in which women need support to achieve the recommended duration for breastfeeding.
Mothers are encouraged to register in advance at www.bit.ly/chwkbfchallenge2017 to receive a commemorative certificate of participation and a gift bag. Participants are also able to register at the event as well. Other highlights include door prizes and complimentary breastfeeding portraits.
The Neighbourhood Learning Centre is located at 46361 Yale Road. Doors open at 9:30 a.m. with the official latch-on happening at 11 a.m.