The return of Petcurean’s ‘Uplift the Underdog: Cat Edition’ contest runs now until Feb. 25. (Business Wire)

Chilliwack pet food company shines light on the underdogs with contest

Petcurean’s Uplift the Underdog campaign aims to get animals who are usually overlooked, adopted

A Chilliwack pet food company is shining the spotlight on animals who are often overlooked when it comes to adoption.

The return of Petcurean’s ‘Uplift the Underdog: Cat Edition’ contest runs now until Feb. 25.

Like previous editions, the intention of the contest is to highlight the thousands animals who typically don’t get adopted because of health, age, behavior and other issues – the “underdogs.”

Petcurean is inviting rescue groups, shelters and all supporters across North America to get involved, and help these deserving cats find loving homes to live out the rest of their lives.

“Every day, thousands of cats are taken into shelters across the United States and Canada, and sadly, many of them will ultimately be euthanized because they are perceived as ‘too hard to adopt’ because of their age, health or some other type of perceived imperfection,” said Christine Mallier, PR and community relations manager at Petcurean. “If just one cat is able to find their forever family because of the attention raised by ‘Uplift the Underdog: Cat Edition’, we will view the campaign as a success. By working together, and doing whatever each of us is able, it’s our sincere belief that we have the power to help these cats, with their amazing hearts and spirits, find the forever homes they deserve.”

From now until Feb. 2, rescue groups and shelters can visit uplifttheunderdog.com to submit the details of their most overlooked, but utterly adoptable cats.

Of the cats nominated, 12 finalists will be selected – six Americans and six Canadians. The finalists will be announced on Feb. 18 and supporters will be invited to learn about the finalists, do their part to help raise awareness, and vote for their favourite cats. The public voting period will last until Feb. 24, at 6 p.m. PST. The winner will be announced on Feb. 25.

All 12 of the finalists’ shelters will receive a cat food donation of 2,000 meals to support the important work they’re doing to help animals in their communities. Petcurean will also pay the adoption fee for all 12 finalists, and if they are adopted, they will receive year’s supply of food to take to their new homes. The cat who receives the most votes in each category will receive a three-year supply of food from Petcurean.

RELATED: Find Me My Furever Home – Midnight at the Chilliwack SPCA

RELATED: California dogs seek new homes at Lower Mainland adopt-a-thon


 

Do you have something to add to this story, or something else we should report on?
Email: jenna.hauck@theprogress.com
Twitter: @PhotoJennalism

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Last day of summer should be pleasant across the Fraser Valley

With fresh air, some sunshine in the forecast nothing to complain about as fall arrives tomorrow

Chilliwack school enrolment continues to rise, but almost 1,000 students at home

Many elementary students will be learning from home in a transition program offered by district

Young Abbotsford cancer survivor rides 105-km with Terry Fox’s brother

Jacob Bredenhof and Darrell Fox’s cycling trek raises almost $90,000 for cancer research

Abbotsford parents upset as district gets cohort exemption to maximize class sizes at elementary school

Classes and cohorts shuffled after division eliminated at King Traditional elementary school

B.C. families financially affected by pandemic eligible for grocery gift cards

Program open to struggling families in Lower Mainland and Fraser Valley communities

Quirky Canadian comedy ‘Schitt’s Creek’ takes Emmys by storm with comedy sweep

Toronto-raised Daniel Levy and Ottawa-born Annie Murphy both got supporting actor nods

Mission poker player missing in Nevada is found alive and safe

Brad Booth went missing in July 13, found in mid September

B.C. unveils new cannabis sales programs to help small, Indigenous growers

Government did not say how it will define small producers, but says nurseries will be included in the policy

B.C. transportation minister will not seek re-election

Claire Trevena has held the position since 2017

VIDEO: Shots fired outside Langley gas station that was scene of 2018 homicide

No reports of injuries in Saturday evening incident

Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

B.C. migrant, undocumented workers rally for permanent residency program

Rally is part of the Amnesty for Undocumented Workers Campaign led by the Migrant Workers Centre

Preparations underway for pandemic election in Saskatchewan and maybe B.C.

Administrators in B.C. and around the country are also looking to expand voting by mail during the pandemic

Most Read