Calling all breastfeeding mothers

Register now for the Breastfeeding Challenge on Oct 3 at the Neighbourhood Learning Centre. Doors open at 9 a.m., official count at 11 a.m.

Shauna Jimmie feeds her son Collin during the 2012 Breastfeeding Challenge. Register now for the 2015 Challenge on Oct. 3 at the Neighbourhood Learning Centre. Doors open at 9 a.m.

Shauna Jimmie feeds her son Collin during the 2012 Breastfeeding Challenge. Register now for the 2015 Challenge on Oct. 3 at the Neighbourhood Learning Centre. Doors open at 9 a.m.

In case you haven’t heard, Chilliwack moms are kind of legendary.

The 15th annual Quintessence Breastfeeding Challenge returns Saturday, October 3. Thousands of mothers across the globe will gather in public spaces to breastfeed their children.

This “friendly competition” challenges each site to see which geographic location will have the most breastfeeding babies “latched on” at the same time.

And though everyone breastfed baby is a winner, Chilliwack is a real front-runner.

Of the 4,560 children who were part of last year’s count, 213 of them were dining here in Chilliwack, more than any of the other 214 sites worldwide.

“Our participation [last year] earned us first place, but it was also a great time for the community to come together and support nursing moms and their little ones,” said Avril Field, Chilliwack Breastfeeding Challenge event organizer for this year.

The challenge began in 2001, when a total of 856 babies at 26 sites across B.C. breastfed from their moms simultaneously to celebrate breastfeeding and milk-banking.

The challenge continues today to provide mothers with an opportunity to socialize and gain support from other breastfeeding moms, and to promote breastfeeding as a best practice for babies.

The expert recommendation is for exclusive breastfeeding for the first six months, followed by continued breastfeeding for two years and beyond together with adequate complementary feeding. Despite the proven health benefits of breastfeeding, many women wean their children prematurely in part due to a lack of acceptance and community support.

The challenge supports mothers in their breastfeeding goals, and utilizes public venues as challenge sites,  which promotes breastfeeding as “a positive, natural process for moms and babies, that is appropriate whenever and wherever babies are hungry,” Field explained.

At 11 a.m. local time around the world, babies will latch on and mothers will raise their hands for the “official count.”

Field invites all local breastfeeding mothers to join the challenge. “Feeding babies is a lot of work. It can sometimes be isolating. We strive to let mothers know that they have community support and aren’t alone in their struggles,” she said.

There will be breastfeeding-related booths to provide resources for nursing moms, representatives from B.C. Women’s Milk Bank to sign up new donors, and door prizes and gift bags. Coun. Sue Attrill will be present to cheer on the participants.

The challenge takes place at the Neighbourhood Learning Centre (46361 Yale Road) on Oct 3. Doors open at 9 a.m. and the official count time is 11 a.m.

Participants are encouraged to register early by emailing their information (name, child’s name and age, address, phone number, email address) to chwk.bf.challenge.reg@gmail.com. They can also register on the day of the event when they arrive.

Visit www.babyfriendly.ca to learn more about the challenge. If you have questions about the Chilliwack event, email chwk.bf.challenge@gmail.com or visit them on Facebook.

 

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Lorne Seifred (seen here with his dog Char-Lee on Tuesday, Jan. 26, 2021) and friends Elaine and John Sowik launched Chilliwack Pet Food Bank and More with the hopes of helping pet owners who are struggling to provide their furry family members with food. (Jenna Hauck/ Chilliwack Progress)
Animal owners launch pet food bank in Chilliwack

‘Anywhere we can help, whether it be elderly or someone down on their luck or homeless’

Sam Darkoh in his music video ‘Ruby Fever’ which was shot in Yarrow. (Sterling Gold Production)
VIDEO: Yarrow, Chilliwack backdrop for professionally shot music video of Aldergrove rapper

Lots of hospitality, kind people while filming Ruby Fever, says hip-hop artist Sam Darkoh

Brian VanGarderen is one of four candidates running in the Chilliwack School Board byelection on Feb. 13, 2021. (Submitted photo)
VIDEO: Chilliwack byelection candidate would like to see district-wide connections

Brian Vangarderen hopes Chilliwack school board will focus on policy making and positive connections

Chilliwack is expected to be among the province’s hottest real estate markets in 2021. (THE CANADIAN PRESS/Sean Kilpatrick)
Chilliwack housing market projected to be among B.C.’s hottest in 2021

B.C. Real Estate Association projects Chilliwack and District to grow by 17.1 per cent

Chilliwack-Kent MLA Kelli Paddon. (Submitted)
Chilliwack-Kent MLA Kelli Paddon funding equity and social change scholarships

One of the scholarships is open to any graduating student in the Chilliwack-Kent electoral district

Dr. Penny Ballem, a former deputy health minister, discusses her role in leading B.C.’s COVID-19 vaccination program, at the B.C. legislature, Jan. 22, 2021. (B.C. government)
B.C. holds steady with 407 new COVID-19 cases Tuesday

14 deaths, no new outbreaks in the health care system

A Cessna 170 airplane similar to the one pictured above is reported to be missing off the waters between Victoria and Washington State. Twitter photo/USCG
Canadian, American rescue crews searching for missing aircraft in waters near Victoria

The search is centered around the waters northeast of Port Angeles

Jonathon Muzychka and Dean Reber are wanted on Canada-wide warrants. (Courtesy of Victoria Police Department)
Convicted killer, robber at large after failing to return to facility: Victoria police

Dean Reber, 60, and Jonathon Muzychka, 43, may be together

B.C. Premier John Horgan listens during a postelection news conference in Vancouver on Sunday, Oct. 25, 2020. THE CANADIAN PRESS/Darryl Dyck
30% of B.C. recovery benefit applications held up in manual review

The province says 150 staff have been reassigned to help with manually reviewing applications

Adam Dergazarian, bottom center, pays his respect for Kobe Bryant and his daughter, Gianna, in front of a mural painted by artist Louie Sloe Palsino, Tuesday, Jan. 26, 2021, in Los Angeles. (AP Photo/Jae C. Hong)
Kobe Bryant’s presence remains strong a year after his death

Tuesday marks the grim anniversary of the crash that took their lives

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Surrey RCMP are investigating after a pedestrian was struck and killed at 183 Street and Highway 10 Friday night. (File photo)
Modelling of predicted transmission growth from the B117 COVID-19 variant in British Columbia. (Simon Fraser University)
COVID-19 variant predicted to cause ‘unmanageable’ case spike in B.C: report

SFU researchers predict a doubling of COVID-19 cases every two weeks if the variant spreads

RCMP officers wearing face masks to curb the spread of COVID-19 stand by. (THE CANADIAN PRESS/Darryl Dyck)
RCMP appeal for witnesses after hit-and-run leaves girl, 17, in critical condition

The Metro Vancouver teenager was found unconscious and critically injured after being hit: police

Most Read