Ag society unveils new fair logo

The Chilliwack Fair is looking for a name for its new mascot.

The Chilliwack Fair is looking for a name for its new mascot.

Get ready to name that pig.

The logo of the Chilliwack Fair has undergone a makeover as part of the plan to reinvigorate the 2011 event, said event coordinator Nancy Spratt.

To herald some of the changes being made by the Chilliwack Agricultural Society, a “Name That Pig” contest will kick off at the Canada Day celebrations at Heritage Park on Friday, July 1.

The bright new logo, by Tracy Keen Graphic Design, features iconic imagery that characterizes Chilliwack: from the green heart of the agricultural community, to the corn that makes Chilliwack famous and of course, a sweet-natured, smiling pig.

The official name of the much-loved local event is also being shortened to simply Chilliwack Fair — dropping the Exhibition part.

However that aspect will be proudly maintained with a “good slate” of 4H open livestock classes, as well as a horse show and gymkhana.

“This local event has been around for almost 140 years, and the exhibition has been there year in and year out, so it’s clearly implied,” Spratt said.

Specific plans and details about the 2011 fair are still being worked out.

“But rest assured all the well-loved aspects of the Chilliwack Fair will still be there. We’ll have a few new food vendors, and more interactive displays.”

After July 1, entry forms for the Name That Pig contest will be available online at www.chilliwackfair.com.