London Drugs has topped a ranking of B.C.’s best brands, followed by WestJet and Save-on-Foods.
The list – titled B.C.’s Most Loved Brands – was conducted by Ipsos Reid and BCBusiness, and polled 1,596 adults about 65 brands, all of them based in B.C.
The Top 10:
8. The Keg
7. BC Hydro
4. White Spot
1. London Drugs
London Drugs topped the most loved list, and impressed Ipsos in other areas, too.
“London Drugs almost tripled the average BC brand score when it came to consumers referring to a ‘brand that I trust,'” said Michael Rodenburgh, executive VP of Ipsos in Western Canada. “The company also more than doubled average BC scores in the categories of a ‘brand I’m likely to interact with,’ and a ‘brand that I see everywhere.'”
How do you begin to label one brand the province’s most loved when that term could have a different definition for many people?
The study based its conclusion on eight factors: contribution to B.C., engagement, innovation, presence, relevance, social responsibility, trust, and uniqueness.
“Here in British Columbia, we have some extraordinary brands that have succeeded in making a name for themselves on the local, national and global scenes,” said Rodenburgh. “For those brands defined as the most loved in BC, they have meaning in our daily lives. We couldn’t imagine this beautiful province without them.”
BCBusiness magazine is continuing its coverage of the Most Loved Brands online between now and March.
(*A previous version of this story had incorrectly listed the brands above in opposite order. IT is now correct, with London Drugs at No. 1.)