Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Pharmacy shoppers can no longer collect loyalty points on prescription drug purchases after a ban imposed by the College of Pharmacists of B.C.

Loyalty point ban hits B.C. pharmacies

Prohibition on drug 'kickbacks' faces court challenge

B.C. pharmacies are now banned from handing out loyalty reward points to customers for prescription drug purchases.

The measure – effective Dec. 2 – is already drawing outrage from shoppers and has sparked a legal challenge from Canada Safeway and Thrifty Foods, both arms of the Sobeys group that offer popular loyalty card points.

The College of Pharmacists of B.C. first proposed a ban in 2012 but shelved it amid strong public opposition.

However, the college’s board re-examined the issue after the provincial election and unanimously approved the ban Sept. 20, arguing loyalty points are a powerful lure that can alter some shoppers’ buying habits and potentially harm their health.

The bylaw prohibits various gifts, rebates, refunds and other incentives, not just loyalty points.

The college says such incentives are inappropriate “kickbacks” to customers.

“After careful consideration, the College still firmly believes that paying patients for prescriptions is unprofessional, unethical and unsafe,” it states on its website.

The college argues some patients may go without their medicine until they can fill a prescription on a loyalty point bonus day.

It also believes patients with third-party insurance who don’t pay out of pocket may keep refilling a prescription after they no longer need it just to collect more points.

The college calls that a drain on limited health care dollars and says drugs not used by the intended patient may be abused by others or diverted to the illegal drug trade.

It says paying customers a kickback undermines pharmacists’ integrity and the credibility of the profession.

“Patients do not expect to receive payments for other health services they receive, and drug therapy should not be the exception to that rule.”

The college hopes a points ban will result in patients choosing a pharmacy or pharmacist on their own merits, not inducements.

Some patients on Canada Safeway’s Facebook page said they may switch to closer pharmacies as a result of the ban on issuing Air Miles points for prescriptions at Safeway.

Victoria senior Randy McEwen said he doubts anyone would delay filling prescriptions for the sake of a bonus.

“Most Canadians are smart enough to make rational decisions,” said McEwen, who uses prescription points to fly his children in from Edmonton. “This ban discriminates against the elderly and the chronically ill. Why would you let me collect points on gas or banking but not on prescription drugs?”

Canada Safeway and Thrifty Foods are slated to be in court next week seeking an injunction.

They argue the incentives ban mainly targets larger chains and unfairly props up smaller independent pharmacies.

“There is no evidence that incentives pose a risk to patient care or safety, or that they undermine the ethical conduct of pharmacists,” said the Sobeys petition in B.C. Supreme Court.

Exempted from the ban are free or discounted parking or delivery services, and payment by credit or debit cards that generate loyalty benefits.

Similar reforms have been enacted in Ontario and Quebec. B.C. has banned point awards on Pharmacare-covered prescriptions since 2011.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A police vehicle turns on to Landing Drive on the Skwah Reserve on Thursday, March 11, 2021. (Jenna Hauck/ Chilliwack Progress)
One man charged after allegedly pointing firearm at Chilliwack RCMP officer

Richard Joseph Williams faces 6 charges after March incident near McCammon elementary and Skwah

Linnea Labbee outside the Chilliwack Law Courts on April 1, 2021 on day 16 of her trial in BC Supreme Court where she is charged in connection with the fatal hit-and-run of a 78-year-old woman on Mary Street on Dec. 1, 2016. (Paul Henderson/ Chilliwack Progress)
Crown seeking jail time for 72-year-old Chilliwack woman found guilty in fatal hit-and-run

Trial of Linnea Labbee who struck and killed 78-year-old woman in 2016 ended Monday

RCMP patch. (File)
Young prolific offender from Hope faces another raft of charges

Jacob Paul Sihata charged in 3rd set of serious incidents since he was 19

Former Merritt Centennial and current Chilliwack Chief Jackson Munro (left) evades Merritt’s Chase Cook during a weekend BCHL game at the Chilliwack Coliseum. (Darren Francis photo)
Goalies lead Chilliwack Chiefs to pair of wins in weekend BCHL action

Mathieu Caron picked up a shutout Friday and Jakob Gullmes earned his first BCHL victory Sunday

Environment Canada says the Eastern Fraser Valley will enjoy plenty of sunshine this week. (Black Press News File)
Sunny weather to stay around all week in Eastern Fraser Valley

Chilliwack, Abbotsford and Hope all forecasted for a week free of rainfall

Burnaby MLA Raj Chouhan presides as Speaker of the B.C. legislature, which opened it spring session April 12 with a speech from the throne. THE CANADIAN PRESS
B.C. NDP promises more health care spending, business support in 2021 budget

John Horgan government to ‘carefully return to balanced budgets’

Surrey RCMP are seeking the public's help to locate three puppies stolen from a South Surrey home on April 10. (Surrey RCMP photos)
Puppies stolen during weekend break-and-enter in South Surrey

Surrey RCMP seeking public’s assistance in locating three American Bulldog puppies

A lady wears a sticker given out after receiving a COVID-19 vaccine at a clinic in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS
B.C.’s COVID-19 case count slows after last week’s peak

3,219 new cases since Friday, 18 additional deaths

North Cowichan councillor Tek Manhas did not violate the municipality’s code of conduct by posting a sexist meme on Facebook, council concludes. (File photo)
B.C. municipality to take no action against councillor who posted sexist meme

Tek Manhas’s meme doesn’t violate North Cowichan council’s code of conduct, municipality concludes

Cannabis bought in British Columbia (Ashley Wadhwani/Black Press Media)
Is it time to start thinking about greener ways to package cannabis?

Packaging suppliers are still figuring eco-friendly and affordable packaging options that fit the mandates of Cannabis Regulations

Guinevere, lovingly referred to by Jackee Sullivan and her family as Gwenny, is in need of a gynecological surgery. The family is raising money to help offset the cost of the procedure. (Jackee Sullivan/Special to Langley Advance Times)
Langley lizard’s owners raise funds for gynecological surgery

The young reptile is scheduled for operation on Tuesday

—Image: contributed
Indoor wine tastings still allowed in B.C., not considered a ‘social gathering’

“Tasting is really just part of the retail experience. The analogy I use is you wouldn’t buy a pair of pants without trying them on.”

Mounties say they “corralled” four Ford Mustangs April 4 after an officer saw the muscle cars racing down 184 Street near 53 Avenue at about 10 p.m. (File Photo)
Mounties impound four Mustangs

Surrey RCMP say they seized four cars for street racing

A sign on a shop window indicates the store is closed in Ottawa, Monday March 23, 2020. The Canadian Federation of Independent Business is raising its estimate for the number of businesses that are considering the possibility of closing permanently. THE CANADIAN PRESS/Adrian Wyld
Small business struggling amid COVID-19 pandemic looks for aid in Liberals’ budget

President Dan Kelly said it is crucial to maintain programs to help businesses to the other side of the pandemic

Most Read